Monday, March 31, 2014

IT Cosmetics Spring 2014 Preview and Beauty Must-Haves

I recently enjoyed brunch with fellow beauty editors at Serafina, as we learned about the newest, innovative beauty products from IT Cosmetics Spring 2014. This is the first time I'm really trying several different IT Cosmetics products, and I'm just in awe at how unique their products really are. 

Here's a round-up of new IT Cosmetics beauty products I previewed during the brunch:

Feel The Moment™ Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum ($38): Another amazing product that can be used before or after a moisturizer and before applying makeup, for perfectly poreless, ultra-hydrated, airbrushed skin. This primer serum can also be worn over your daily moisturizer or after applying a night cream for maximum results.  With essential oils, it really does feel like a soothing spa experience in a bottle. Caviar Extract, Hydrolyzed Collagen, Hyaluronic Acid, Peptides and Silk all work to nourish, hydrate, prep and prime the skin, whule Vitamins A, C & E, Deep Ocean Water, Argan, Jojoba and Avocado Oil infusions leave the skin soft and younger looking.

Your Skin, But Better CC+ Cream + Anti-Aging Hydrating Serum + SPF 50+ UVA/UVB Physical Only Sunscreen ($38): I use this CC+ Full Coverage Cream in place of foundation, and love that it increases hydration in my skin, has a SPF 50+ non-chemical sunscreen and anti-aging Peptides, Niacin, Algae, Vitamins A, C, B, E, Hyaluronic Acid and Hydrolyzed Collagen as well as antioxidants and natural botanicals. The CC+ Full Coverage Cream is available in five shades - Fair, Light, Medium, Tan and Rich. The Medium blends in perfectly for me!

Eyelift in a Tube Bye Bye Under Eye Concealer / Hello Light Liquid Brightener ($29): The IT Cosmetics product I've been most familiar with is the Bye Bye Under Eye Concealer so I was super excited to see this combined a luminizer. I definitely need 8 hours of sleep in a tube, since I actually usually get half that amount and concealing dark circles and tired eyes are main concerns of mine. Eyelift In A Tube is formulated with Hydrolyzed Collagen, Peptides, Niacin, Antioxidants and Drops of Light Technology for a flawless radiant complexion. This is one product I can't live without. Bye Bye Under Eye is available in 4 Shades - Light, Neutral Medium, Tan and Rich while Hello Light Liquid Brightener comes in 2 shades - Medium and Deep. The Neutral Medium/Medium combo is perfect for me. 

Celebration Foundation Illumination Full-Coverage Anti-Aging Illuminating Foundation ($35): This pressed powder is best applied with the Heavenly Luxe Double Airbrush Foundation Brush, sweeping skin lightly with a circular motion. My T-Zone usually gets oily as the day progresses so I like to start the day with the CC+ Coverage Cream and use this pressed powder foundation for touchups. It's formulated with high quality ingredients that leave skin fresh and hydrated and never dry or cakey. Available in Fair, Light, Medium, Tan and Rich. 

Naturally Pretty Matte Luxe Transforming Eyeshadow Palette ($42): This beautiful palette contains 14 matte eye shadows that can take you from day to night. I love how the Transforming Pearl shade turns matte shades into softly pearlized ones, by dipping your brush into a matte shade and then tapping it into the Transforming Pearl shade. This is such a versatile palette - it can be applied wet or dry, worn alone or mixed and also doubles as eye liners. These eye shadows also include anti-aging ingredients including Peptides, Hydrolyzed Collagen, Acai, Green Tea, Silk and Antioxidants. 

No-Tug™ Heavenly Luxe Dual Shadow Brush ($24): IT Cosmetics make-up brushes are just beautiful and extremely soft. This shadow, crease and smudge liner brush create an airbrushed look. The large flat side is used for applying all over shadow and lid application. To use as a "no-tug™" crease brush, just turn the large end sideways using back-and-forth windshield wiper motions. The smaller smudge brush is used for below your lash line 

Liner Love Waterproof Anti-Aging Crème Gel Eyeliner with No-Tug® Technology and Lash Enhancing Peptide Serum ($24): This crème gel glides on smoothly and effortlessly. It's easy to apply the gel eyeliner along the upper, lower or inner lash line, from a natural line to a smudging smokey eye, when using the Heavenly Luxe® Ten-in-One Tightliner™ Brush. 

Tightliner™ 10-in-1 Dual-Ended Brush ($24): This is by far my favorite brush, with a Tightlining End and a Bent Liner End. Makes applying eyeliner easy, with a precise, firm, even stroke. This brush duo also comes with a cheat sheet on how to create 10 looks - naturally defined, elongated eye, winged tip, wrap around smudging, cat-eye, bottom lined, inner rim wide eyed, top line definition, double-winged top & bottom and smoky eye. 

Waterproof Tightline Full Lash Line & Length Black Mascara Primer with Peptides, Collagen, Proteins, Biotin, Nettle Extract, Green Tea and Jojoba ($24): The skinny wand makes it easy to allows you to coat the root of your lashes, by holding the wand horizontally and then wiggling and sweeping to the tips, adding additional coats for a more dramatic look. To achieve more of a visible eyeliner effect, I press the wand along the root of my lashes to fill the gaps in between my lashes and move along the entire upper lash line for a Tightline eyeliner effect. This multi-tasking product provides the ultimate length, volume and definition, filling in any sparse spots. The skinny wand allows the conditioning serum to infuse a blend of lash-enhancing ingredients including Peptides, Collagen, Proteins, Biotin, Nettle Extract, Green Tea, Jojoba, Rose and Vitamins. Available in Black. 

CC+™ Liquid Lip Serum Hydrating Anti-Aging Color Correcting Crème Gloss ($24): If it's one product I make sure I am always carrying in my bag now, it's this one! I can't say I've ever owned a beauty product such as this one - a plush and super hydrating serum with radiant color (available in one shade - Love). It acts as a serum but goes on like a gloss, without being sticky, runny or cakey. I've been using this daily and the color correcting rich pigment minimizes the appearance of fine lines and wrinkles, and it really does add shine and keeps my lips hydrated. Ingredients include 9 essential oils and butters such as plum oil, cherry oil, shea butter, avocado oil, argan oil, and jojoba plus collagen, peptides and hyaluronic acid. 

Vitality Lip Blush™ Hydrating Gloss Stain ($24): This gloss stain glides on like a lightweight serum, similar to the CC+™ Liquid Lip Serum Hydrating Anti-Aging Color Correcting Crème Gloss, complete with anti-aging oxidants. Available in 6 shades. I love both the Naturally Flushed and Sweet Rose shades. They had just the right amount of color to my lips and perfect for day or night.

I'm really excited to add IT Cosmetics full-coverage anti-aging products to my makeup routine. It is interesting to note that many of IT Cosmetics products are developed with leading plastic surgeons, with products that are the first of its kind. IT Cosmetics is available at, ULTA Beauty stores, You can also find select products at QVC and and The Shopping Channel & in Canada. 

Lemon Ricotta Pancakes at Serafina

- Kim Weling

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