Sunday, September 20, 2009

MCM New York Collection Launch at Saks Fifth Avenue

Coco Rocha

Rain, Coco Rocha, Sung Joo Kim, Terron Schaeffer

Jessica White

Alexis Phiffer
Photos courtesy of Factory PR

On September 15th 2009, MCM, the luxurious and classic European handbag, luggage and accessories brand, celebrated the launch of its New York Collection at Saks Fifth Avenue. The Manhattan-inspired collection is exclusively available at Saks Fifth Avenue and the MCM boutique at The Shops at The Plaza.

Handbag and shoe designer Joy Gryson collaborated with MCM to design the New York Collection, which retails from $695 to $2800.

The MCM New York Collection launch was hosted by supermodel Coco Rocha and Terron Schaeffer (Group SVP, Saks). New York's fashion and social elite was in attendance, including Sung Joo Kim (CEO of MCM), Fern Mallis (VP IMG), actress and model Lydia Hearst, Joy Gryson, Jessica White (current girlfriend of Sean Penn), model Julie Henderson, designers Alexis Phiffer and Kai Milla, Korea's pop sensation Rain and socialites Anne Dexter-Jones and Emma Snowden-Jones.

DJ Harley Viera Newton had guests feeling the beats, while enjoying 42 Below signature vodka cocktails.

- Kim Weling

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