Thursday, September 10, 2009

Rosa Chá Spring 2010

Photos courtesy of

Rosa Chá’s new Spring Collection – Special Edition is simple, yet elegant with crystal appliqué finishing. There aren’t exotic or unique prints - mostly dots, stripes and chambray, with a touch of sophistication. These looks would work for someone going to the Hamptons or a pool party, a fit for the everyday lifestyle. The bikinis and classic one piece swimsuits are versatile, with the looks changing from beach-appropriate to dining or drinks attire, just by adding a dress, jumper or high-rise pants over a swimsuit.

Alexandre Herchcovitch is Rosa Chá’s new creative director, inspired by the essence of the brand’s beachwear and structure of lingerie.

“Architecture was the foundation for designing the brand’s classic beachwear pieces such as triangle tops, one piece swimsuits and cover-up items for the pool and the beach,” says Herchcovitch.

Favorite looks include a striped plunging-v neckline blouse with bandeau top & high waisted bottom, halter top and striped low-rise bottom with gold chain detail and layered halter top swimsuit.

- Kim Weling

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