On October 9th, Zara Home, part of the Inditex Group, made its US e-commerce debut at zarahome.com. The online store features bed, bath and table linens, as well as select furniture, tableware, cutlery, and decorative accessories, including loungewear, gift items and a selection of children's items. The week before the e-commerce launch I got a sneak peek, particularly at the bedding. Although you don't actually shop by collection, bedding, accessories, and gift items are primarily split up into four distinctive collections - Country, Ethnic, White and Contemporary.
Country is inspired by nature and depicted with forest-like dark tones and soothing linen and taupe tones, along with a layered mix of cashmere, leather and velvet fabrics. The Ethnic collection is defined by grays, lilacs and ecru with paisley and floral accents. The White collection has soft white tones, incorporating cottons and linens. The Contemporary collection shows British influence, presenting vibrant flag motifs mixed with an urban, eclectic style.
- Kim Weling