Saturday, September 15, 2012

The WooliteWashed Boutique

Jodie and Danielle Snyder of Dannijo

The WooliteWashed Boutique launched during Fashion Week, with an opening party on September 5th in SoHo at 372 West Broadway (the former Tommy Hilfiger store), and open to the public from September 7-16th. The pop-up was designed by up-and-coming interior designer, Kyle Schuneman, with a focus on new Woolite machine wash detergent, with a special formula to help protect clothes by not causing fading, shrinking and stretching.

Within the store, consumers were able to purchase limited-edition garments and accessories pre-washed in Woolite, from five designers: Dannijo, Timo Weiland, Laundry, LNA, & Felix Rey. 100% of the proceeds are donated to Save the Children, a non-profit that operates in over 120 countries, saving children's lives, fighting for their rights and helping them fulfill their potential.

During the launch party, I asked Jodie and Danielle, design duo for Dannijo, what their favorite silhouettes for petites are. "Anything that is slim-fitting and figure-flattering", and when it comes to jewelry, "bigger is better. We're really petite and we love to wear statement jewelry".

Special DJ appearance by Alan + Timo

Check out my interview with Timo Weiland, as he discusses his experience with Woolite, and upcoming fall 2012 and spring 2013 trends.

The Felix Rey for Woolite Doris Clutch in cotton denim

Laundry by Shelli Segal Scarves for Woolite, inspired by tapestry and mini jacquard patterns

Unisex printed jersey TW logo tee, inspired by Keith Haring and elegant hip-hop

The limited-edition garments also include the Dannijo tee inspired by surf culture and vintage rocker tees from the 80s and 90s and LNA's signature deep V in lightweight cotton.

Timo Weiland

- Kim Weling

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