The WooliteWashed Boutique

Jodie and Danielle Snyder of Dannijo

The WooliteWashed Boutique launched during Fashion Week, with an opening party on September 5th in SoHo at 372 West Broadway (the former Tommy Hilfiger store), and open to the public from September 7-16th. The pop-up was designed by up-and-coming interior designer, Kyle Schuneman, with a focus on new Woolite machine wash detergent, with a special formula to help protect clothes by not causing fading, shrinking and stretching.

Within the store, consumers were able to purchase limited-edition garments and accessories pre-washed in Woolite, from five designers: Dannijo, Timo Weiland, Laundry, LNA, & Felix Rey. 100% of the proceeds are donated to Save the Children, a non-profit that operates in over 120 countries, saving children's lives, fighting for their rights and helping them fulfill their potential.

During the launch party, I asked Jodie and Danielle, design duo for Dannijo, what their favorite silhouettes for petites are. "Anything that is slim-fitting and figure-flattering", and when it comes to jewelry, "bigger is better. We're really petite and we love to wear statement jewelry".

Special DJ appearance by Alan + Timo

Check out my interview with Timo Weiland, as he discusses his experience with Woolite, and upcoming fall 2012 and spring 2013 trends.

The Felix Rey for Woolite Doris Clutch in cotton denim

Laundry by Shelli Segal Scarves for Woolite, inspired by tapestry and mini jacquard patterns

Unisex printed jersey TW logo tee, inspired by Keith Haring and elegant hip-hop

The limited-edition garments also include the Dannijo tee inspired by surf culture and vintage rocker tees from the 80s and 90s and LNA's signature deep V in lightweight cotton.

Timo Weiland

- Kim Weling

Fashion's Night Out (FNO) 2012 in NYC

As Fashion's Night Out invites continue to flood my Inbox, I've narrowed down some of my favorites, including the WooliteWashed Boutique, Sephora, Fossil, Georg Jensen and Joy Gryson. What are you doing for FNO on September 6th?

Woolite is launching NYC pop-up shop, WooliteWashed Boutique, with celebrity host Cat Deeley and Style Expert Jacqui Stafford, as they honor the most-celebrated night in fashion with cocktails, shopping and entertainment provided by DJ Spinna.

All Day SEPHORA wants to you to celebrate beautifully all day long! Visit any of SEPHORA's 15 Manhattan locations where you will enjoy refreshments, makeovers, music and free gifts from many of the amazing brands available, like Bobbi Brown, Kate Somerville, DKNY and more! SEPHORA artists and brand experts are on hand for Express Services to get you ready to rub shoulders with fashion's finest.

At the Fossil Times Square store on 47th and Broadway, from 6pm to 9pm, Erica Domesek will host an exciting DIY project using iconic Fossil keys to create bag charms and color blocked key necklaces. In addition, the first 50 customers who arrive to the Fossil Times Square store during the event will receive a complimentary small leather good from Fossil valued up to $54.00.

Fossil will also celebrate Fashion’s Night Out at it’s other two New York City locations at Herald Square and 5th Ave with engravers on site from 6pm -8pm to do complimentary personalization to Fossil jewelry and watches.

All evening, Georg Jensen will be delighting customers with complimentary signature cocktails and a live DJ performance by DJ Arisa and beauty gifts from Danish brand Ole Henriksen (while supplies last).

Joy Gryson is pleased to announce the opening of her first flagship store, by Joy Gryson, in her beloved TriBeCa neighborhood. The opening will be officially celebrated this Fashion's Night Out. The store will carry Joy Gryson's collections including Gryson, Olivia Harris by Joy Gryson, Capsule and her latest launch, IIIBeCa.