MOMENTUM by Timo Weiland for Crowne Plaza at Kia STYLE360 NYFW

The MOMENTUM by Timo Weiland for Crowne Plaza runway show took place on Tuesday, September 12th during Kia STYLE360 NYFW at Metropolitan West. The show kicked off with a performance by Ocean Park Standoff.

MOMENTUM by Timo Weiland is a new wardrobe collection for hotel team members. The collaboration is part of the Crowne Plaza Accelerate program, a $200 million, three-year initiative created to place the hotel brand at the forefront of the way modern business travelers want to do business. 

Crowne Plaza Americas' Style Directors Timo Weiland, Alan Eckstein and Donna Kang named the collection MOMENTUM to represent the Crowne Plaza brand's commitment to being a design-led, culturally relevant and technology-driven brand. Cintas,the world's largest supplier of hotel uniforms, was chosen to manufacture the collection. 

To best showcase the new wardrobe collection, four frontline hotel team members nominated by their fellow employees were selected to walk the runway. 

The looks for the show were broken down into outfits for valet, doorman and bellman, front desk, food & beverage: servers & host, food & beverage: bartenders, and Timo Weiland signature modern classics. 

Here's a look at some of the key pieces for each hotel team function looks:

Valet: baseball caps, polos, banded knit cardigans and chino pants

Doorman and bellman: fitted texture dress shirts, solid knit ties and chino pants

Front desk: stripe knit ties, non-iron blouses, blazers and Jay Godfrey Greenwich pants

Food and beverage: servers & host: short sleeved white shirts and Metropolitan Aprons

Food & beverage: bartenders: non-iron blouses, chino pants, bib aprons, and solid knit ties

- Kim Weling

Backstage at MOMENTUM by Timo Weiland for Crowne Plaza at Kia STYLE360 NYFW

Backstage at MOMENTUM by Timo Weiland for Crowne Plaza, models were getting prepped by lead hair stylist Michele Carrillo for Not Your Mother's and lead makeup artist James Vincent for MustaeV. 

The hair look for women was very natural with a soft bend to the hair. There was not much of a  focus on volume. The stylists worked with the natural texture of the hair, using Not Your Mother's Double Take Dry Finish Spray. Hair on both sides needed to look identical, yet some models had their hair tucked behind the ear. 

The hair look for men was clean, refined and natural, with a defined semi gloss hair part and minimal product applied. 

- Kim Weling

Collective Sample Sale: Antonio Azzuolo / Lucio Castro / Charles Harbison / Timo Weiland

Timo Weiland Men's Collection Fall/Winter 2013

Timo Weiland men's collection for Fall 2013 consists of crewneck sweaters, workman button down shirts, and straight leg and pleated pants. The collection includes wool coats, quilted jackets and vests and shearling collars.

- Kim Weling

The WooliteWashed Boutique

Jodie and Danielle Snyder of Dannijo

The WooliteWashed Boutique launched during Fashion Week, with an opening party on September 5th in SoHo at 372 West Broadway (the former Tommy Hilfiger store), and open to the public from September 7-16th. The pop-up was designed by up-and-coming interior designer, Kyle Schuneman, with a focus on new Woolite machine wash detergent, with a special formula to help protect clothes by not causing fading, shrinking and stretching.

Within the store, consumers were able to purchase limited-edition garments and accessories pre-washed in Woolite, from five designers: Dannijo, Timo Weiland, Laundry, LNA, & Felix Rey. 100% of the proceeds are donated to Save the Children, a non-profit that operates in over 120 countries, saving children's lives, fighting for their rights and helping them fulfill their potential.

During the launch party, I asked Jodie and Danielle, design duo for Dannijo, what their favorite silhouettes for petites are. "Anything that is slim-fitting and figure-flattering", and when it comes to jewelry, "bigger is better. We're really petite and we love to wear statement jewelry".

Special DJ appearance by Alan + Timo

Check out my interview with Timo Weiland, as he discusses his experience with Woolite, and upcoming fall 2012 and spring 2013 trends.

The Felix Rey for Woolite Doris Clutch in cotton denim

Laundry by Shelli Segal Scarves for Woolite, inspired by tapestry and mini jacquard patterns

Unisex printed jersey TW logo tee, inspired by Keith Haring and elegant hip-hop

The limited-edition garments also include the Dannijo tee inspired by surf culture and vintage rocker tees from the 80s and 90s and LNA's signature deep V in lightweight cotton.

Timo Weiland

- Kim Weling