Thursday, June 25, 2009

Swarovski CRYSTALLIZED™ Concept Store Opening Party

Blake Lively and Kim Weling

Lucy Liu

Evan Rachel Wood

Chloe Sevigny in the crowd

Staccato Opulent Necklace

Wall of precision-cut loose crystals and components

Ring display

Mary Norton handbag, CAYLA headband, Cuccinelle handbag, Roeckl gloves

Pedro Garcia shoes

Definitely one of the hottest parties of the summer was the launch of the 5,000-square-foot Swarovski CRYSTALLIZED™ store on June 25, 2009.

Gossip Girl’s Blake Lively hosted the event, as she teamed up with Swarovski CRYSTALLIZED™ and charity: water to unveil the special-edition Swarovski CRYSTALLIZED™ Divine Rock necklace during the grand opening. 100% of the proceeds from the necklace will benefit charity: water. The necklace can be purchased for $88.00 at the concept store at 499 Broadway (between Broome and Spring) or online at, now through the end of August. I haven’t picked mine up yet, but plan on getting one during my next store visit!

Celebrities in attendance included Lucy Liu, Evan Rachel Wood and Chloe Sevigny.

I expected the space to be tiny, but to my surprise the store stretched out from the front of the store on Broadway (right across from Bloomingdale’s Soho), to the back of the store ending on Mercer Street. There is a lounge & cafĂ© as you head toward the back of the store, as guests were able to sample the delectable hors d’oeuvres and treats.

The entire left wall is comprised of precision-cut loose crystals and components, allowing customers to customize and create their very own jewelry pieces. The ready-to-wear collection has something for everyone, with pieces in the $35 range to over $1,000. Shoppers can choose from charms, necklaces, bracelets, earrings and rings.

Downstairs you will find a lounge area with all-over Swarovski crystal cubes, which are actually very comfortable to sit on. There are also displays including Swarovski-detailed shoes, handbags, and tiaras.

The concept store in Soho is the only Swarovski CRYSTALLIZED™ store in the United States. Other stores are located in London, Shanghai and Austria.

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