Wednesday, June 24, 2009

The Power of Leather AXE Instinct Launch Party

Ashlee Simpson and Pete Wentz

Lance Bass

Cheryl Burke of Dancing With the Stars

Shiny Toy Guns

AXE and Rolling Stone celebrated the launch of AXE Instinct, the new scent of rare leathers, with hints of spicy pink pepper, raw-leather accords and warm pepper wood. The scent is available as a deodorant body spray, body gel, deodorant stick and antiperspirant stick.

The party was hosted by Ashlee Simpson and Pete Wentz, with musical performances by DJ AM and Shiny Toy Guns, at the Hard Rock Café in Times Square, on June 24, 2009.

Celebrity guests included Lance Bass, Cheryl Burke, Kim Kardashian and Reggie Bush.

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