In April I attended an interactive brand showcase hosted by CVS Pharmacy. Media and influencer guests got to preview new health & beauty innovations and new products.
I was really excited about the launch of K-Beauty HQ, started rolling out in April to 2,100 CVS Pharmacy stores nationwide and on CVS.com. With 100+ new and exclusive trendsetting products, CVS Pharmacy has partnered with K-Beauty expert Alicia Yoon, founder of influential K-Beauty e-retailer, Peach & Lily, to curate the selection.
Four exclusive brands you'll find within K-Beauty HQ at CVS include Alicia Yoon's own Peach Slices, waterless fruit-based Frudia skincare, Elisha Coy with naturally-derived effective ingredients such as snail mucin to help replenish skin's moisture and support cell regeneration, and pore-focused JJYoung by Caolion, with masks that steam and cool for facials on the go.
Also new to CVS Pharmacy is K-Beauty brand Ariul, with their exclusive EGG Collection, which is infused with egg oil to help reduce inflammation, boost elasticity and fight free radicals for a radiant, brighter complexion. Other K-Beauty brands with a presence at the new K-Beauty HQ include The Saem, Holika Holika and additional collections from Ariul.
Beauty and skincare brands at the preview included MUA, Mineral Fusion, Wunder2, Vichy, Skinfix, and Pacific Shaving. As for vitamins and dietary supplements, I was happy to see new products from Zarbee's and Emergen-C. I've recently been trying out the Sambucol Black Elderberry Gummies too, which supports immunity. I love the berry flavor and I've been looking for a supplement that supports the immune system so I think I may have to take this regularly from now on!
I also love stocking up on snacks at CVS, especially for the office. Some of my new favorites include Larabar Chocolate Macaroon Bites, Go Raw Choco Crunch Sprouted Cookies, barkTHINS, Fig Bar and Emmy's Organic Vanilla Bean Organic Coconut Cookies.
- Kim Weling