Friday, September 18, 2015

TargetStyle, In Vogue Party

I kicked off my New York Fashion Week festivities with the TargetStyle, In Vogue party on September 9th at Cedar Lake, at 547 West 26th Street. A collection of Vogue's most iconic images were reimagined and styled with Target products, including buffalo plaid apparel, shoes, and accessories from the limited-edition Adam Lippes for Target collection launching in stores and online at on September 27th. 

Target's 20-page advertising insert in the September issue of Vogue magazine was brought to life, with live-action vignettes. Each guest was given a wristband with a QR code, linked to each attendee's email address. Photographers were on standby near each installation, Scanning guests' wrists and snapping photos. Each guest then received an email to a photo library of all their images taken throughout the night, which could be directly downloaded or shared on Facebook and Twitter. The best vignette was even a merry go round that took a video of each guest while in motion. This is such an innovative collaboration between Target and Vogue, with a another creative Target party concept, incorporating tech, fashion and style. 


- Kim Weling

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