Sunday, October 23, 2011

RE:MIX LAB Fueled by Hyundai Veloster

Photo credit for all images: Lenny Emery

In celebration of those at the forefront of innovation, Hyundai Motor America customized three Velosters that were revealed on October 19th at the grand opening of RE:MIX Lab, a multi city festival of art, music, fashion, technology, culture and design. Built to embody Music, Technology and Gaming, each car was a featured masterpiece in the festival's principle installation, "Exhibits in Collaboration," at 410 West 16th Street. In the spirit of sharing and discovering new ideas, Hyundai introduced a YouTube channel dedicated to streaming content from future events as the series begins its travels from New York to Los Angeles, Las Vegas, Chicago and Miami.

Additionally, the evening included live performances by Darryl "DMC" McDaniels, Hoodie Allen, DJ Neil Armstrong, and Dean & Ravo. America's Next Top Model Camille McDonald was also onsite for the reveal.

The Gaming Veloster is appropriately green with black accents, custom body kit, carbon fiber trim and Sparco race seats. The rear hatch of the Gaming Veloster is equipped with a 40" TV that is connected to both Kinect and Xbox 360, with a high-speed internet connection supporting Xbox Live, plus additional consoles allowing eight players to simultaneously game in and around the car.

America's Next Top Model Camille McDonald
Darryl "DMC" McDaniels
DJ Neil Armstrong

- Kim Weling

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