Sunday, March 20, 2011

amNewYork L3 Lounge Hosted by Phillip Bloch and New Era During Mercedes-Benz Fashion Week Fall 2011

Amongst the lounges I visited during Mercedes-Benz Fashion Week was the amNewYork L3 Lounge at the Empire Hotel, hosted by Phillip Bloch and New Era. Considering this was the only men's lounge I came across, it was jam packed even though I stopped by at the end of the day.

Nobody rocks a fedora like Phillip, so he was the perfect person to help style attendees with New Era's selection of fedoras and caps. The
New Era fedoras are stylish and inexpensive at $43.99.

John Allan's was offering grooming products and a grooming bar with complimentary haircuts, shaves and manicures.

DL1961 Premium Denim was also showcasing the launch of the spring men's collection, created with revolutionary XFIT LYCRA®'s patented cross-weave technology fabric and providing four-way stretch and 360 degree of movement. So no worries on your jeans sagging and bagging.

Among the fits include Vince, a universal slim straight zip fly, Russell, a skinny button fly and Chris, a loose relaxed fit that vary from light, to classic blue, to dark. The men's collection retails for $168-$178 at high-end denim retailers including National Jean Company, E. Street Denim and Post Blue Jeans.

Lounge guests also enjoyed Godiva chocolate and Dewar's drinks.

- Kim Weling

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