Tuesday, August 31, 2010

Levi's® 'Wear What Fits' Event in Bryant Park

On Friday, August 27th, Levi's® held a "Wear What Fits' event in Bryant Park, giving away 1,000 pairs of their new Levi's® CURVE ID jeans, to attendees who donated any item for Goodwill.

There were a ton of activities going on, but my first stop was to meet celebrity style guide Bobbie Thomas. She was super sweet and down-to-earth - I'm glad I got to sit down and chat with her! I also got a great interview with her and what her thoughts were on Levi's® new fit system.

Next I was taken over to one of the CURVE ID fit specialists for my fit consultation, and was told my fit is a Slight Curve. I then chose the Slight Curve Skinny Boot in the Blue Ice wash. Once you chose your jean you were able to put them on and pose it up in a photo shoot. Unfortunately I didn't have the time to do that!

Attendees getting their fit consultations

Attendees were able to get a graffiti portrait, screen printed t-shirt and grab lunch.

There were several t-shirt designs to choose from - I went with the peacock at the front and "ALL ASSES WERE NOT CREATED EQUAL' on the back.

Donation drop-off booth for Goodwill

Janelle Monáe performed but I had to leave before she took the stage!
Go to levis.com to find your fit and shop Levi’s® Curve ID.

- Kim Weling

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