Sunday, October 18, 2009

The Limited Pop-Up Store Opening Party

On October 14th, I attended The Limited pop-up store opening in Soho. I’m not sure if everyone had received 40% off that night, but earlier on in the evening they were giving away 40% off cards to guests. They had run out of cards quickly, but since my friend had received one, they had honored the 40% off for my purchase as well. I ended up purchasing everything I had eyed at the holiday preview – Shaker Infinity scarf (can be worn 7 different ways), Forenza chunky sweater, clutch with metal studs and ruffled rose design, zipper clutch, multi-zipper belt and mixed chain belt.

The holiday collection focuses on turtlenecks, the everyday pant, skinny belt, ruffle cardigan and classic long sleeve shirt. There was also a wall of braided, ribbon, chain and bugle bead necklaces. It was easy for shoppers to pick out which one they wanted since they were all numbered.

The pop-up shop was incredibly merchandised and shoppers happily made their purchases. I had the opportunity to meet Nicole Williams, author of Girl On Top, who was hosting a launch party for her new book at the pop up shop the following night. After guests shopped, mingled and enjoyed champagne and hors d'oeuvres, on their way out they received a fabulous tote from The Limited with an asymmetrical flap clutch, necklace graphic tee and Shaker Infinity scarf.

Although The Limited pop-up shop was only open for 4 days, it seemed to be successful among shoppers! I hope The Limited decides to either open up stores in NYC or open up another pop-up shop next season.

- Kim Weling

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