Saturday, October 18, 2014

2014 #Beauty20 Awards Presented by innoCos Digital

The 2nd annual #beauty 2.0 Awards took place on September 30th at 404 Tenth Avenue in NYC. The #beauty 2.0 awards, hosted by innoCos events, praised the beauty brands that were the most ground-breaking and innovative in digital marketing, having been nominated and voted on by fans.

The 1st annual #beauty 2.0 Awards was initiated in 2013 in Paris. The awards ceremony will continue in 2015 during the innoCos digital event, where the winners will be announced in London, San Francisco or Shanghai. 

For this year's #beauty 2.0 Awards, I had the honor of presenting the award for Best Beauty Startup to Birchbox! Since I am currently a Birchblogger and have worked with Birchbox in the past, I was thrilled to present this gorgeous, much-deserved award to them! See below for a recap of all the winners from each of the 10 #beauty20 categories. 

2014 #Beauty20 Award Winners

Best Twitter: OPI Products
Optimises Twitter the most for brand building, promotion and cultivating relationships

Best Facebook: ULTA Beauty
The most engaging Facebook page, in terms of content, interactivity and bond with fans

Best Pinterest: OPI Products
Uses Pinterest to encourage fans to closely engage with them online and provide daily visual inspiration

Best Instagram: OPI Products
Uses Instagram to encourage fans to closely engage with them online and provide daily visual inspiration

Best App: Mary Kay
Mobile or tablet app, which is easy to use and offers cool, original content and is engaging

Best Online Video: Dove: Patches
Created the most memorable video

Best e-Commerce Website: Mary Kay
Website that is easy to use and visually appealing whilst offering high quality content and various social media sharing options

Best Beauty Startup: Birchbox
(5 years or less) with most innovative and outstanding online presence

Best Technology Startup: Dollar Shave Club
Most innovative technology product that connects beauty industry with customers and supports beauty brands

Best Beauty Brand Online: Aveda

- Kim Weling

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