Monday, April 14, 2014

Dr. Scholl's DreamWalk Launch with Heidi Klum


On April 2nd, I got an exclusive first look at DreamWalk™ by Dr. Scholl's®, hosted by Heidi Klum in the Blue Room at Gansevoort Park Avenue. During the launch I met with the Dr. Scholl's branding team and learned about DreamWalk's newest product, Fresh & Cool™ Insoles. Dr. Scholl's® and Heidi ended the launch event with a Q&A session, and discussed the balance between comfort and style.

Dr. Scholl's® DreamWalk™ products transforms uncomfortable shoes into wearable ones for all-day comfort and support, from heels to flats to boots and casual shoes. Dr. Scholl's® Dreamwalk™ Fresh & Cool Insoles™ ($9.99) are perfect for summer, helping feet feel cool and dry all day. These insoles have a moisture-wicking, breathable top cloth, cut-out designs promote air circulation, gel pocket in the heels for shock absorption and foam for cushioning and support. They fit comfortably in dress shoes, casual shoes, sneakers and boots.

You'll also notice that Dr. Scholl's® refreshed its look, so you'll see new packaging for the DreamWalk™ line, making it easier to find the product you are looking for.

Here's a look at more products from the Dr. Scholl's® DreamWalk™ collection:

Dr. Scholl's® DreamWalk™ High Heels Insoles ($8.99): Fits comfortably and clinically proven to help prevent foot pain in heels 2 inches or higher. Has an ultra-thin design that can be worn even with strappy heels. The ultra soft gel arch shifts pressure off ball of foot. has a soft wicking fabric designed to keep feet dry.

Dr. Scholl's® DreamWalk™ Comfort Insoles ($8.99): Ultra-thin design fits comfortably in flats, boots and pumps. Absorbs shock, has targeted ball of foot cushioning and clear gel for hidden cushioning. 

Dr. Scholl's® DreamWalk™ Sole Expressions Insoles ($10.49): Fits comfortably in any women's shoes, including open shoes such as thong sandals. Slim design won't crowd toes and soft top cloth feels great on bare feet. Absorbs shock in heel and cushions ball of foot. 

Dr. Scholl's® DreamWalk™Cozy Cushions ($9.99): Helps keep feet warm and dry and provides support for any boot or casual shoe. Multi-layer design helps insulate foot and has two plush layers for extra cushioning. 

Dr. Scholl's® DreamWalk™ 16-Hour Insoles ($8.19): Provides non-stop comfort for a full 16 hours with superior shock absorption and cushioning. Fits comfortably in work shoes, casual shoes and sneakers. 

Dr. Scholl's DreamWalk™ Heel Liners ($4.58): Prevent shoe rubbing and slipping. Clear gel provides hidden comfort and fits comfortably around heels to improve shoe fit.

Dr. Scholl's DreamWalk™ Sole Expressions Heel Liner ($4.58): Helps prevent slipping and blisters from shoe rubbing. Fits comfortably around heels to improve shoe fit. 

Dr. Scholl's DreamWalk™ Ball of Foot Cushions ($5.99): Helps prevent ball of foot pain, toe scrunch and feet from sliding forward. Provides cushioning and absorbs shock. 

Dr. Scholl's® DreamWalk™ Hidden Arch Supports ($5.50): Superior support to help prevent arch pain. Soft gel comfortably supports arch. 

Since I wear mostly high heel sandals in spring/summer, I'm looking forward to trying out and getting the most use out of the high heel insoles, heel liners, ball of foot cushions and arch supports. For more information on Dr. Scholl's® DreamWalk™ collection, videos, coupons, click here

Check out this Q&A session with Heidi Klum:

- Kim Weling

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