Friday, July 27, 2012

The Fresh Beauty Cleanse Pop-Up Truck Featuring Soy Face Cleanser

This past Wednesday in Union Square, I stopped by the Fresh Beauty® Cleanse Pop-Up Truck, which is inspired by an old-fashioned lemonade stand. Guests who stopped by the pop-up truck picked up their tote including a mini Soy Face Cleanser and mini BluePrintCleanse Spicy Lemonade, a card for a complimentary 1-Day BluePrintCleanse (redeemable at and a card for a complimentary mini Sugar Lip Treatment Advanced Therapy, redeemable at Fresh stores.

Soy Face Cleanser works for all skin types, with amino acid-rich soy proteins, rosewater and cucumber extract ingredients. I love to refrigerate this cleanser for an extra cooling effect.

The pop-up truck was located across the street from the Fresh® Union Square store between 17th and 18th streets, so at the store I checked out the rest of the Soy collection.

New this summer is the Sugar Coral Tinted Lip Treatment SPF 15 ($22.50). It moisturizes and smooths the lips. You can wear it alone for sheer coverage or mix with a gloss or lipstick.

I also checked out the newest Fresh® products, including Rose Cleansing Foam, $38 and Peony Whitening Essence. The Rose Cleansing Foam is another great cleanser for summer and also for all skin types. The Peony Whitening Essence ($65) helps to correct uneven skin tone and hyper-pigmentation.

Lookout for The Fresh® Beauty Cleanse Pop-Up Truck in the Hamptons for Super Saturday, the luxury shopping event benefitting ovarian cancer research.

Saturday, July 28th
12PM-6PM Hamptons, NY
(Super Saturday - Nova's Ark Project)

- Kim Weling

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