On Thursday, May 31st, I joined LOFT for a private preview of their first NYC Concept store at Rockefeller Center, 1230 Avenue of the Americas at 49th Street. LOFT's new design includes a boutique-style layout and signature style closets.
" A LOFT Style Closet is every women's dream closet...it's filled with fun, fashionable clothes and accessories in a space designed to inspire."
- Alia Ahmed-Yahia, LOFT's Chief Style Director
The June 1st concept store public opening was also the start of "Fridays rock", featuring music, prizes and cocktails starting every Friday in June. Checkout the upcoming Friday promotions with every purchase of $100 or more. The concept store also includes a petite boutique, which carries sizes starting at XXS.