Yesterday I attended an exclusive unveiling of the Fashion Week collaboration between Kmart and Chrissie Miller of Sophomore NYC. All media attendees received the limited edition Kmart Fashion/Sophomore #FASHIONWEEKPROBLEMS t-shirt and stocked up on other Kmart goods to solve #fashionweekproblems dilemma, such as mascara, tights and coconut water.
Kmart Concierge will be back for upcoming Mercedes-Benz Fashion Week Fall 2012. When bloggers and fashionistas come across a fashion week emergency between shows, they can tweet to Kmart Concierge using the #fashionweekproblems hashtag and request available items, from a Tide to go stain remover pen to Colgate wisp mini-brushes. This service really comes in handy when you spend the entire week running back and forth between shows. You never know what you will need. I can't thank Kmart Concierge enough!
During the brunch I also had a chance to preview the Spring 2012 Kmart collections making their way into Kmart stores and online at kmart.com.
Everyone is raving over Sophia Vergara's collection, which includes apparel, shoes, handbags, sunglasses, jewelry and accessories!
I can't wait to add a few maxi dresses to my wardrobe, like these ones from Attention. I am definitely going to look out for this purple ruffle maxi dress (left). Attention carries sizes from XS-XL.
Attention striped top
Here are some of my favorite pieces from Dream Out Loud by Selena Gomez, including these striped print scarves and skirt and striped cropped tops. I really love the coral, blue and pink palette. Sizes are available in XS-XL. This junior's line is really contemporary, wearable and affordable.
- Kim Weling