Thursday, May 20, 2010

H&M Fashion Against AIDS Launch

On May 19th, I attended the preview and shopping event to celebrate the launch of the H&M Fashion Against AIDS collection at the H&M 42nd Street store.

The collection includes men's and women's apparel and accessories, as well as headphones, sandals, sleeping bags and tents. 25% of proceeds from sales benefits youth HIV / AIDS awareness projects.

Attendees enjoyed a 20% discount on their entire H&M purchase, excluding the Fashion Against AIDS collection. I got there late so it was a frenzy trying to shop, drink and eat hors d'oeuvres, so I think I am going to have to go back to do some shopping!

There was a Missoni-like tank dress I really wanted to get but I couldn't find my size left and an banded belt with a zipper closure that I need to go back for. There are some really chic, inexpensive pieces in this collection so check it out at select H&M locations!

- Kim Weling

Here are some pieces from the collection:

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