Sunday, May 23, 2010

Diptyque May E-Commerce Launch

Earlier this month I attended a preview for Diptyque's new e-commerce launch. Diptyque's luxuriously scented candles are my favorite, especially Baies (bouquet of roses and blackcurrent leaves) since I love fruity scents. Through you can shop by personal and home fragrances and body care.

You can shop by fragrance (eau de toilette, colognes or travel sprays), by scent (citrus, fruity, spicy, floral, woody, herbal and more), by ingredient (cinnamon, citrus fruits, fig leaves, grapefruit, jasmine, thyme and more) or check out the
best sellers or gifts.

Next year Diptyque will be celebrating their 50th anniversary. In 1961, Yves Coueslant, Christiane Gautrot and Desmond Knox-Leet opened the first Diptyque shop at 34 boulevard Saint-Germain, Paris. These three artisans, friends and partners originally showcased their avant-garde fabric designs and textiles and decorative, unique and unusual items from their travels. The name Diptyque was inspired by the two diptychs or windows flanking the front door of the original boutique.

Diptyque's first scented candles were launched in 1963 - Aubépine/Hawthorn, Cannelle/Cinnamon and Thé/Tea. In 1968, the first line of diptyque fragrances was launched, starting with L'eau, a non-gender specific scent of cinnamon, clove, geranium and sandalwood rose - spices and flowers inspired by a 16th century recipe.

Here are some new Diptyque product launches you may want to check out:

NEW Eau de Toilette: Vétyvério - available in May
The core of the fragrance is vetiver from Indonesia and the Caribbean. Additional notes include: organic ylang ylang from Madagascar, Turkish rose, and peppery geranium from Egypt. Hints of Italian mandarin orange, Florida grapefruit, Sicilian lemon, and bergamot keep the EDT fresh and fruity, rather than citric. A few spices (carrot seeds, nutmeg and clove) combined with the dryness of cedar adds structure to the final product. $88, 50ml and $120, 100ml

NEW Art of Body Care products - launched in April

Smoothing Body Polish: Pomegranate, jasmine, and peach. $68

Softening Hand Wash: Lavender honey, rosemary and lemon. $38

Velvet Hand Lotion: Immortelle floral water, sesame seed oil, chamomile, acacia honey, licorice extract, and sweet almond milk. $42

Currently is only available to U.S. customers, but has future plans to launch in Europe and Asia. Every online order is packaged in a cotton bag and tissue-lined box.

- Kim Weling

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