Liberty of London for Target Launched nationwide today at Target stores and at target.com, but I had the opportunity to attend the Liberty of London for Target pop-up shop preview on March 10th at Sixth Avenue and 42nd Street.
I'm glad I made it to the preview because I heard later in the day it was a mob scene with a line down the block and items flying off the shelves, leaving lots of empty space. As soon as I entered the shop, I was given a Liberty of London wallet (Kiss Lock Wallet in Jennifer Flowers Blue print), with a $50 gift card inside! How excited was I! The wallet would have definitely been my first choice of purchase.
I had just missed photographers taking photos of Naomi Watts outside the pop-up shop but had caught up with her inside while she was doing some shopping. I asked for her photo and she was incredibly nice, asking me to get in the picture and then asked someone take the picture with my camera.
As I looked around the shop and enjoyed the fruit and quiche hors d'oeuvres, I was amazed at how much merchandise was in the shop - bikes for adults and kids, bedding, storage boxes, chairs, ceramic canisters, teapots and plates, flip flops, totes, umbrellas, underwear, sleepwear, swimwear, dresses and more - everything you can possibly need.
I am usually not into prints, especially florals, but I just can't help but love this collection. The prints are so colorful and happy, it really makes you look forward to spring and summer. I bought a dress in a multi color royal print, not realizing it's actually a tunic swim coverup. I still think it will work as a dress, especially when I wear it with a navy cardigan.
I meant to go back to the pop-up shop and was surprised when I heard it was closed by Friday as all the inventory sold out. That is a first I've heard of a pop-up shop selling out before the last day. Everything is so reasonably priced - it's a steal! If you plan on shopping for Liberty of London for Target online at target.com, note that many of the items are already sold out. I'm sure that will be the case at the stores too so you better get to your local Target store soon!
- Kim Weling