Wednesday, July 22, 2009

Guess Soho Boutique Re-Launch Party

Lydia Hearst on the scene with a BYSOG clutch

Michelle Trachtenberg

Lydia Hearst and Michelle Trachtenberg

Amber Rose

Kelly Bensimon

Selita Banks

Phillip Bloch

On July 22nd, Marie Claire and Michelle Trachtenberg hosted the re-launch of the Guess flagship store on Broadway between Prince and Spring. A portion of the evening’s proceeds benefited Trachtenberg’s charity, Oxfam America, an international relief and development organization that creates lasting solutions to poverty, hunger and injustice.

With a $5 donation to Oxfam America, guests were entitled to 20% off their purchases. Even if guests didn’t make a purchase that evening, they received a gift bag with a $5 donation to Oxfam America. The gift bags were so worth it, containing Bumble and Bumble grooming crème, Buxom mascara, Demeter Fragrance Library bath and shower gel, Decleor moisturizer, philosophy cleanser, ESSIE nail polish, Marie Claire magazine, $20 Guess gift card, magnets, perfume samples, wristband and Loyalty Program card, Godiva chocoiste and completely bare gift card. Bare Escentuals was also supposed to be included but they must have run out since I didn’t get my bag until the end of the night.

Celebrity attendees included model-actress-socialite Lydia Hearst, models Amber Rose and Selita Ebanks, Real Housewives of New York's Kelly Bensimon and celebrity stylist Phillip Bloch. DJ Harley Viera-Newton was spinning the beats.

As I wandered around the store, I did see a charcoal heather cardigan that I liked with stud details at the wrist, and two pairs of jeans in particular, one with studded leather cross back pockets ($158) and the other with rhinestone cross back pockets ($108). Cute selection of shoes too! It’s been a long time since I’ve shopped anything by Guess. I think Phillip Bloch said it best when he said people should ‘stay true to their own style’. Guess may not be for everyone but I was able to find a few pieces there to add to my shopping list.

- Kim Weling


  1. Your photos are just getting better and better! Love the jeans!

    Thanks for posting this - it looks like it was a fun event!

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