“Bold, naturally textured styles are all the rage right now and will continue to be a growing trend. These styles can be achieved on all hair types and these effortless looks can be achieved with appropriate styling products and tools.”
- Morgan Willhite, Ouidad Creative Director
Backstage for Tracy Reese's Fall 2014 show during New York Fashion Week, Creative Director, Morgan Willhite led the Ouidad stylists as they created a variety of bold, emotional and textured styles. With "individual beauty" as hairspiration, the Ouidad team created individualized looks that incorporated different hair parts, inconsistent wave patterns, free flowing strands, a windblown "halo" effect and natural texture.
To achieve these looks, the stylists used Ouidad Wave Create Sea Spray, PlayCurl Volumizing Styling Spray, Styling Mist Setting & Holding Spray, Shine Glaze Serum, Moisture Lock Leave-In Conditioner and Salon Series by Ouidad Mongongo Oil Multi-Use Hair Treatment.
For makeup, Mally Beauty invoked aggressive, sultry, exuberant, stoic and melancholy looks, while nails by Sally Hansen were designed to mimic broken glass.
Photos by Grant Friedman
- Kim Weling
