bareMinerals and Cosmopolitan Celebrate National Sleepover Day

Photo credit: bareMinerals

bareMinerals and Cosmopolitan officially declared Tuesday, May 9th as National Sleepover Day, a holiday created to celebrate spontaneous sleepovers and the bareMinerals® Original and Matte Foundation Broad Spectrum SPF 15’s newest claim – Makeup So Pure You Can Sleep In It™. The two brands also encouraged women around the country to bare their souls, share their deepest beauty secrets and express themselves through the hashtag #SleepintheBare.

To kick off National Sleepover Day and #SleepintheBare, beauty and fashion influencer, Olivia Culpo hosted New York’s biggest sleepover event in Times Square (Pedestrian Plaza between 43rd and 44th street), where attendees enjoyed bareMinerals makeovers, a pillow decorating station, photos on a giant bed bareMinerals and a tote filled with bareMinerals makeup, skincare samples and sleep mask. In conjunction with the event, Sephora Times Square offered complimentary shade matching and makeup touchups, #SleepintheBare sleep masks, and gift with bareMinerals purchase. 

Sleepovers have always played an important role in both friendships and memory-making often serving as a platform for girls to confide in their friends in a way that can be inspiring, therapeutic, and confidence-building. bareMinerals and Cosmopoltian created National Sleepover Day to celebrate just that — for the spontaneous sleepovers or nights when you skip the sink. The bareMinerals Original and Matte Foundation makes it possible with the claim Makeup So Pure You Can Sleep In It™.

The bareMinerals Original and Matte Foundation Broad Spectrum SPF 15 gives all the flawless coverage with a no-makeup look and feel that lasts up to 8 hours. It looks like powder, feels like a cream, and buffs on naturally. This versatile weightless foundation provides adjustable sheer-to-full coverage for a flawless look, yet doesn’t feel like you are wearing any makeup at all. Formulated without preservatives, the five mineral ingredient foundation promotes radiant, healthier-looking skin, to leave you waking up flawless.

To continue the celebration of National Sleepover Day, bareMinerals and Cosmopolitan gifted sleepover kits to sororities around the country encouraging them to #SleepintheBare. Each kit included all the essentials needed for an epic sleepover including: pillowcases, totes, sleep masks, and bareMinerals makeup.

Photo credit: bareMinerals

Additional photos I took at the event

Photo taken by bareMinerals on this amazingly oversized bed!

Since I got to the event after all the makeup stations were booked up and finishing up for the day, I stopped into Sephora for a makeup touchup, including shade matching for the Original Foundation Broad Spectrum SPF 15, which felt really natural and lightweight on my face.

- Kim Weling

Sunglass Hut Grand Opening in Times Square with Georgia May Jagger

During New York Fashion Week on September 10th, I celebrated the grand opening of Sunglass Hut's new Times Square location at 1540 Broadway at 45th Street. Attendees included Global Brand Ambassador Georgia May Jagger, model Theodora Richards, Olivia Munn of HBO's The Newsroom, The Carrie Diaries' AnnaSophia Robb and Adam Levine's new protegee, singer Rozzi Crane.

Guests enjoyed beats by DJ Ruckus and a performance by Rozzi Crane with high-flying aerialists. 

During the party, Sunglass Hut's "Come and Play" folding sunglass campaign was unveiled, starring Georgia May Jagger and her boyfriend, model and musician Josh McLellan. Shot in NYC with fashion photographer Terry Richardson, the campaign showcases a variety of innovative sunglass styles that can fold, bend and fit in your pocket.

The 1,423 square foot Sunglass Hut Times Square store boasts nearly 1,600 pairs of sunglasses. The expanded assortment of luxury, designer, lifestyle and performance brands include Bvlgari, Burberry, Chanel, Coach, Dolce & Gabbana, DKNY, Emporio Armani, Giorgio Armani, Miu Miu, Oakley, Persol, Prada, Prada Linea Rossa, Ray-Ban, Tiffany & Co., Tory Burch, Versace and Vogue Eyewear.

Theodora Richards and Georgia May Jagger

Theodora Richards

AnnaSophia Robb trying on sunglasses

Check out these amazing peformances from Rozzi Crane.

Here's Rozzi Crane performing a single off her anticipated album. Can't wait!

- Kim Weling

Diwali at Times Square Festival

Diwali, widely known as the festival of lights and the most popular Asian-Indian festival, is coming to Times Square on September 22nd. The international initiative to promote Indian culture, heritage, tourism and diversity is the first Diwali celebration at this location since Times Square became an event-friendly space.

Diwali at Times Square will take place from 11am to 6pm, followed by the ‘Light Up Times Square’ concert which will showcase live performances from some of the biggest names in South Asian entertainment. Festival highlights will include South Asian inspired cuisine, an autograph and photograph booth where attendees can meet some of South Asia’s most notable celebrities, sari draping lessons, caricature drawing with ethnic twists and an entertainment stage with dance performances and lessons in traditional Indian dance styles, including Bollywood.

Here's a look at some of the folk dancing during the Unveiling Maharashtra (Mumbai) Cocktail Dinner and Cocktail program at the Crowne Plaza last night. Maharashtra (Mumbai) Tourism hosted the evening with Hon. Shri. Chhagan Bhujbal Minister, Tourism, Government of Mumbia, Hon. Shri. Suresh Shetty, Minister, Public Health, Hon. Shri. Ranjit Kamble, Minister of State for Tourism, Shri. Jayant Kumar Banthia, Chief Secretary, and Shri. Summit Mullick, Principle Secretary (Tourism) Government of Mumbai.

- Kim Weling