This summer, SNICKERS® launched three new limited edition Intense Flavors': Espresso, Fiery, and Salty & Sweet. Each bar features peanuts and caramel covered in milk chocolate, with a bold new flavor twist - espresso, chili pepper or salt-infused.
As part of the SNICKERS® "You're Not You When You're Hungry" campaign, the new SNICKERS® Intense Flavors correspond to the hunger symptom on the outside of the packaging: Irritable = Espresso, Wimpy = Fiery, and Indecisive = Salty & Sweet.
On June 19th, SNICKERS® celebrated the launch with an 'intense' Hunger Bunker pop-up in New York City that featured escape room-style challenges related to each of the three flavors.
SNICKERS® Sweet & Salty is the #1 favorite snacks flavor combination among U.S. consumers. Between the three new limited edition flavors, I'd have to agree and choose Sweet & Salty as my favorite, with Espresso as a close second. SNICKERS® is the #4 chocolate brand in the U.S. and also one of my favorites among chocolate bars.
- Kim Weling
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