Monday, October 26, 2015

Celebrating the Launch of HTC One A9 at TIDAL X: 1020 Amplified by HTC


On October 20th, HTC held a media event at Barclays Center, where guests experienced the HTC One A9 first hand. The event ended with VIP seating for TIDAL X: 1020 Amplified by HTC, a very special concert hosted by TIDAL and HTC to celebrate the newest smartphone. 

The new HTC One A9 is a smartphone that combines striking design with the newest features of Android 6.0 Marshmallow with HTC Sense. 

I'm really excited about the camera capabilities, including a 13MP rear camera featuring Optical Image Stabilization (OIS), an optional Pro mode, and a Hyperlapse editing tool , which can speedup your videos to 12 times as fast for a dramatic time-lapse effect. 

TIDAL X: 1020 Amplified by HTC, the first in a series of philanthropic music events curated by TIDAL, is aimed at raising awareness, funds, conscious engagement, and dynamic action for transformative and positive social impact worldwide. 

The concert was filled with amazing performances by JAY Z, Beyonce, Usher, Nicki Minaj, Lil Wayne, T.I., Rick Ross, Nick Jonas, Meek Mill, French Montana, Travis Scott, Damian Marley, Indochine, Thomas Rhett, Fabolous, DJ Cipha Sounds, DJ Reflex, and TIDAL Rising acts Alessia Cara, Bas, Benjamin Booker, Flatbush Zombies and Justine Skye. 

Some of my favorite moments included Jay Z singing "Holy Grail" with Beyonce and ending the night with "Empire State of Mind". I also enjoyed seeing Beyonce perform "Feeling Myself" with Nicki Minaj, Nick Jonas with "Levels" and Usher with "Chains."

One hundred percent of ticket proceeds benefit nonprofit organizations dedicated to advancing positive community relations and effecting systemic change for the development and sustainability of just societies, this inaugural event's philanthropic focus. 

Photos by HTC

- Kim Weling

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