Saturday, June 21, 2014

BeautyCon New York 2014

On May 24th, BeautyCon, the preeminent global summit for top digital fashion and beauty influencers, and their ever-growing number of fans - made its debut in New York City at Pier 36. BeautyCon New York, held in partnership with ELLE marks the kick-off of BeautyCon's 2014 event series.

Celebrity and digital influencers included Whitney Port, Jesse Metcalfe, Cara Santana, Joe Zee, Jay Manuel, Kandee Johnson, Johnny Wujek, Dulce Candy, Carli Bybel, MakeupByMandy24, Fleur De Force, Weylie and more.

BeautyCon is the place where hundreds of content creators-professional beauty gurus, editors, celebrities, bloggers and YouTube personalities-come together to network, discuss the future of online media, and interact with their fans. More than 4,500 of those fans gathered at the NYC event to participate in interactive presentations, attend panels and performances, create content, engage with a variety of top brands, shop, play games, and interact with some of the most popular fashion and beauty icons in the digital space.

This daylong experience was geared toward the tech savvy and socially connected group BeautyCon's creators have dubbed, "Generation Connected." Gen C, also known as the YouTube generation, is a group-80% of which is comprised of Millennials-who cares deeply about creation, curation, connection and community, and is a powerful new force in the consumer culture. Brands that participated included; bareMinerals, Boohoo Clothing, Uberbliss, Tarte Cosmetics, Wildflower, Crown Brushes, Coco & Breezy, H0les, NYX Cosmetics, Revlon, American Apparel, Tattly, Square, StyleHaul, The Platform, Stack Wines, RYB Apparel. 

Another brand that I was happy to connect with through BeautyCon is Zevia zero-calorie soda. I've never tried their sodas before and love the flavors I've been sampling, including Ginger Ale, Ginger Root Beer, Black Cherry, Grapefruit Citrus and Lemon Lime Twist. Zevia has no sugar, no artificial sweeteners and is caffeine free. 

Created to inspire and cultivate a new generation of online fashion and beauty trendsetters, BeautyCon will also bring fans and influencers together with events in Los Angeles, Houston and London later this year. ELLE and BeautyCon's strategic partnership will span across all three U.S. events and includes collaboration on everything from content curation to programming.

Coco and Breezy


Check out my interview with the bareMinerals team as they introduce their newest product launch, bareSkin Pure Brightening Serum Foundation

Below images courtesy of BeautyCon
Whitney Port

Cara Santana and Jesse Metcalfe

Joe Zee

Jay Manuel

James Vincent

Allie Marie Evans

Amy Pham

Claudia Sulewski

Evelina Barry


Rachel Martino

The Rise of Digital Influence: Moderated by Joe Zee (Elle Creative Director). Panelists included, Alexandra Keating (Founder of DWNLD), James Nord (co-Founder of Fohr Card), Whitney Port (Designer of Whitney Eve), Kandee Johnson (YouTube - KandeeJohnson), Fleur Westaway (Partner at StyleHaul), Clarie Marshall (YouTube - ohhaiclaire), Rachel Martino (YouTube RachelAimeMaquillague), Amanda Steele (YouTube - MakeuoByMandi24), Helena Glazer (Blogger - Brooklyn Blonde), Melody McCloskey (Founder of StyleSeat), Katie Rogers (Instagram - PaperFashion)

Diva: The Female Version of a Hustler: Moderated by Seth Plattner (Elle Associate Editor). Panelists included, Amber Venz (CEO of Reward Style), Coco & Breezy (CEO's of Coco & Breezy Eyewear), Wendy Nguyen (Blogger ofWendy's Lookbook), Karissa Pukos (saturdaynightsalrite -YouTube), Marlena Stell (MakeupGeekTV - YouTube), Karen Blanchard (Blogger of Wheredidyougethat), Soraya Dorabi (Founder of Zady), Keiki Lynn (Blogger).

BeautyCon Gift Bag

- Kim Weling

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