Sunday, May 22, 2011
MYHABIT.com Launch and their Partnership with the CFDA
On May 18th, I celebrated the launch of MYHABIT.com, a new fashion destination from Amazon, and their partnership with the CFDA Fashion Incubators at Skylight West Studios.
The Council of Fashion Designers of America's Fashion Incubator program is dedicated to nurturing the talent of the best emerging and established labels. This year, 12 prestigious design labels were chosen for the incubator, each of whom created a limited-edition T-shirt with their own original graphic for MYHABIT.
Designers in partnership with the CFDA Fashion Incubator are Alice Ritter, Bibhu Mohapatra, Gemma Redux, Grey Ant, House of Waris, Jolibe, Prabal Gurang, Public School, Ruby Kobo, Sang A, Subversive Jewelry and Tom Scott.
These tees are already completely sold out on MYHABIT.com!
Despite the rain, it was an incredible turnout and DJ Alexandra Richards kept the music flowing. The limited-edition MYHABIT T-shirts were displayed behind Richards.
Performance by Jenny & Johnny (Jenny Lewis and Jonathan Rice)
Special guests included actress Vanessa Hudgens, model/actress Brooklyn Decker, Maria Renz, president of MYHABIT and CFDA president and designer Diane von Furstenberg and designer Christian Siriano.
Guests enjoyed fabulous cocktails and catering by Callahan Catering.
- Kim Weling