Tuesday, January 5, 2010

Blue Notch Jeans Spring / Summer 2010

'The world of Blue Notch is where uptown quality meets downtown edge, giving the uptown girl instant edge or the downtown guy inconspicuous class'.

Back in October when I attended the spring preview for Blue Notch Jeans, I was unfamiliar with the denim line. My Blue Notch skinny jeans are my favorite pair for this spring, so I would definitely add this brand to the top of my list.

The jeans are made of superfine Japanese denim with 5% stretch. Blue Notch combines modern technology with natural indigo dyes. They are an eco-friendly brand, and one of the only denim houses in the world with their own washing factory (in Korea), using natural springs and a water filtration system.

Celebrities such as Beyoncé and Mischa Barton have been spotted wearing Blue Notch.

These are the most lightweight jeans I have ever owned, and have a comfortable yet super-snug fit (now if only I had long legs!) and accentuate my rear! I am more than happy with these true-to-my-size, size 24 jeans. Blue Notch Jeans have distinct details, including the logo engraved rivets and coated piercings on the coin pocket that add a raw edge look and feel. Everything about these jeans are high quality - stitching, wash, distressed and destructed details.

An average pair of Blue Notch Jeans are $180, and can be found at Henri Bendel, Icon, True Boutique, Barney's Co-op or Atrium.

- Kim Weling

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