Sunday, November 15, 2009

Jimmy Choo for H&M Launch

Michelle Trachtenberg

The Jimmy Choo for H&M launch at the 5th Avenue store was the place to be on Friday night. Guests were lined up down the block waiting to rush in and shop the shoes, bags, jewelry and apparel by Jimmy Choo for H&M, which was not made available to the public until Saturday morning. As soon as the doors opened, it felt like a shopping spree - attendees were running in grabbing everything they wanted in their size. I quickly perused the displays and then headed to the shoe department before my size was all gone.

The shoe department was something you would expect to see in Sex & The City. The area was roped off, and by the time I got into the shoe pit there was a long line that had formed to get into the area. There was one particular shoe I was looking for - the suede open toe ankle boots in dark grey ($149). I got the last size 5 in my size. I haven't worn them out yet but they were extremely comfortable when I tried them on. I thought someone stole my box of shoes twice as I continued to look around - I was getting so paranoid. There are other shoes I really like, including a few patent leather ankle strap heels but since the heels were even higher than on the open toe ankle boot, I decided to pass.

As I was asking the sales associate to see one of the leather bags, I noticed Michelle Trachtenberg standing right next to me. She seemed to be having a good time shopping. As guests left the launch party, they received a chain bracelet ($24.95) value.
Aside from shoes there are so many pieces that I like from the Jimmy Choo for H&M collection -a leather belt ($59.95), small zebra print suede clutch ($99), sequin tank ($69.95), bracelet ($39.95) and cobalt blue and cheetah-print scarves ($49.95). There were some really nice dresses - suede, beaded and leather, but I don't think it would have looked good for my petite frame. All the suede and studded details were reminding me of 80s fashion. The collection is very edgy and glamorous, appropriate for party attire. It's luxe for less, with real soft, leather and suede at affordable pricing.

I heard that the lines at the select H&M stores on Saturday morning were crazy. I'm glad I was able to take advantage of shopping during the launch. It's a shame the pieces are not available for purchase online. Only select stores in New York City, Los Angeles, San Francisco, West Hollywood and Chicago are carrying the Jimmy Choo for H&M collection. If you want some pieces from this collection you better get to one of these stores quickly before they are sold out!

- Kim Weling

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