Saturday, May 21, 2011

New NIVEA HYDRA IQ technology



On Tuesday, May 17th, I attended the NIVEA HIQ Beauty Influencers Lounge at the Cooper Square Hotel. NIVEA introduced new products containing HYDRA IQ technology, which works to balance the skin's moisture level.

Benefits include:



  • Uniquely moisturizing from above AND within the skin

  • Unleashing long-lasting moisture that lasts for 24 hours

  • Smoothing and softening skin with daily use

You can find products with NIVEA HYDRA IQ technology at food, drug and mass merchandisers nationwide. Here are the new products to look out for:

NIVEA Express Hydration Body Lotion, $8.99, 13.5 oz
NIVEA Express Hydration Freshening Gel, $7.99, 13.5 oz
NIVEA Touch of Cashmere Body Wash, $5.99, 16.9 fl oz
NIVEA Touch of Serenity Body Wash, $5.99, 16.9 fl oz


I look forward to using is the NIVEA Express Hydration Freshening Gel. It's a great alternative to using a lotion and has a refreshing Mint Extract scent. I plan on refrigerating the gel for an extra cooling effect this summer!

You can also find NIVEA HYDRA IQ technology in existing NIVEA products: NIVEA Smooth Sensation, Essentially Enriched, Happy Sensation body lotions and NIVEA body washes.





During the event, guests sipped on Hydra IQ Special cocktails, picked up favorites at the candy station and enjoyed complimentary manicures.



- Kim Weling

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