SEPHORA BEAUTY INSIDER Relaunch

SEPHORA BEAUTY INSIDER beauty loyalty rewards program just got more exciting! The revamped BEAUTY INSIDER features these new program benefits:

• PREMIUM NEW MEMBERSHIP LEVEL - SEPHORA has added a new rewards level, VIB ROUGE®, for the most fervent product junkies. The ultimate in bragging rights, this level is reserved for those who spend $1,000+ in a calendar year and offers unparalleled insider access to one-of-a-kind experiences and rewards. The chic red VIB ROUGE card opens the door to private, limited-list events with brand founders and celebrities, advance access to new products, free shipping on Sephora.com and Sephora.ca, unlimited complimentary services at the SEPHORA Beauty Studio and your own beauty concierge hotline. For more information, visit: Sephora.com/Rouge.

• ULTIMATE DIGITAL BEAUTY HEADQUARTERS – View the latest rewards and exclusive offers, check point balances and get access to members-only products and events at the new BEAUTY INSIDER digital hub, Sephora.com/BeautyInsider. Plus, keep track of past purchases and products you love, with the digital makeup bag, My Beauty Bag. Access it all on-the-go via mobile web or by the new Sephora To Go App for iPhone and iPod Touch.

• REVAMPED REWARDS FOR ALL TIERS – BEAUTY INSIDER tiers and benefits have gotten a makeover. The program now features new ways to use your points, members-only beauty classes, first access to the most coveted new products in beauty and more, plus all the benefits members currently love – like the free birthday gift!

If you aren't a BEAUTY INSIDER member yet, now's the time to join, check in or upgrade your status with the program relaunch coming up on August 12th. I cannot wait to celebrate being a VIB ROUGE member! To celebrate the relaunch, from August 12th-18th, Sephora is rewarding double point purchases for BEAUTY INSIDERS, triple point purchases for VIBs and quadruple point purchases for VIB ROUGE members!* Transfer your newly acquired points to friends and family for access to rewards that money alone can't buy, like a chance to score a special 5K or 10K once in a lifetime reward, such as a trip for two to Paris with Make Up For Ever or the Marc Jacobs Beauty Collection tucked into a Marc Jacobs handbag. For more information, visit Sephora.com/CelebrateBI.

BEAUTY INSIDER perks


VIB ROUGE preview


- Kim Weling

Free Birthday Perks

So I just celebrated another birthday this past week. If it's one thing I look forward to, it's all the free stuff you can get for your birthday. Here's a list of my favorites. I don't get to take advantage of all of them but make sure I redeem some of them. The expiration dates vary from one week, two weeks to even a month so don't feel like you have to do everything all at once!

AMCEntertainment.com - Since I am a MovieWatcher member, I received a coupon via email for a free large soft drink. This is valid for one month.



Aveda - Join the Aveda Birthday Club and receive a free Personal BlendsTM Pure-Fume SpiritTM or body care product (worth up to $25) custom-blended with the aroma of your choice. Valid for over 2 months.

Baskin-Robbins - As a Baskin Robbins Birthday Club member, you receive a coupon via email for a free 2.5 oz scoop of ice cream. Valid for about 10 days.

Bonefish Grill - instead of a free dessert this year, I received a gift card for complimentary bang bang shrimp. The gift card is mailed, but needs to be activated online. This is valid for a little over 2 weeks.

DSW - As a DSW Rewards Member, you receive a $5 certificate during the month of your birthday.



Freepeople.com - I received an email for 15% off my next order (online only).



Loehmann's - If you like shopping, sign up for the Insider Club Card and receive 15% off your purchase during any one day of your birthday month.

Longhorn Steakhouse - I think I'm a Longhorn Steakhouse Western Hospitality Club Member, which is why I received an email to print out for a free dessert. Valid for 2 weeks.

Macy's - I received a $10 off certificate for the month of my birthday with my next Macy's card purchase of $30 or more (in-store only).

Sephora - When you sign up to be Sephora Beauty Insider, they will email you a voucher to redeem your free birthday gift. For my birthday this time around, they offer the 'Beautiful Eyes Kit' including lash plumper mascara, eyeliner and eyeshadow. Last year I got a 3-piece mini lip gloss set and the year before I got the vanilla cupcake shower gel. Redeemable 2 weeks before or after your birthday.



Starbucks - When you join My Starbucks Rewards, they will mail you a postcard for a free drink. The postcard is valid for over a month.

- Kim Weling