Thursday, April 12, 2018

EWG 25th Anniversary with EWG VERIFIED Brands

This year, the Environmental Working Group (EWG) celebrated their 25th anniversary celebration on March 15th by previewing EWG VERIFIED™ brands including Biossance, isoi, Silk Therapeutics, MyChelle, ATTITUDE, Mineral Fusion and W3LL People.

40 percent of women usually buy products free of parabens, phthalates and sulfates. It has been eighty years since Congress last passed legislation regulating the cosmetics industry. The average woman uses 12 personal products daily and is exposed to hundreds of chemicals - none of which are required to be tested for safety. While other countries have banned almost 1,300 ingredients from use in cosmetics, the U.S. has only banned 11. 

EWG is a non-profit organization that empowers people to live healthier lives in a healthier environment. EWG specializes in research and advocacy in areas of agricultural subsidies, toxic chemicals, drinking water pollutants and corporate accountability. 

EWG VERIFIED™ recognizes products that meet EWG's strictest standards for your health, which means none of EWG's chemicals of concern, full transparency, and a mark you can trust as it is EWG approved. There are about 1185 personal care products that have already met EWG's strictest health criteria.

Some of the products Biossance previewed include Squalane + Antioxidant Cleansing Oil, 100% Squalane Oil for hydrating face, body and hair, Squalane + Probiotic Gel Moisturizer, and Squalane + Peptide Eye Gel. 

Some of isoi's products include an Intensive Tonic Essence, Energizing Lotion and Bulgarian Rose Intensive Perfect Anti-aging Program

Silk Therapeautics highlighted a few of their best sellers including Purely Radiant daily hydrating serum, C Advance anti-aging intensive serum, Purely Smooth daily firming complex and Eye Revive brightening & firming. They also showcased products from their LabGrab line. 

MyChelle featured a number of cleansers, serums, exfoliators & masks, eye care and more

ATTITUDE introduced their Volume and Shine Shampoo and Conditioner, as well as the Glowing Shower Gel from the Super leaves™ collection.

Mineral Fusion featured the Charcoal Gel Cleanser for removing makeup and minimizing the appearance of pores 

W3LL People introduced a new Bio Tint Multi-Action Moisturizer SPF 30 and showcased top picks Bio Brightener Invisible Powder, Bio Bronzer Powder, and Expressionist Mascara

- Kim Weling

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