Sunday, February 7, 2016

Murad + Nataly Osmann Host INC S16 Campaign Launch Party

INC International Concepts
Photo credit: Samantha Nandez for BFA

On February 4th, INC International Concepts, exclusively at Macy's, celebrated the launch of its Spring 2016 campaign in collaboration with Murad and Nataly Osmann, the Instagram duo behind the iconic "Follow Me To" travel photos.

Hosted atop One World Observatory, INC unveiled its Spring 2016 campaign for the first time via large-scale photo installations and product vignettes with styles from the INC men's and women's spring collections. Guests enjoyed a travel-themed experience with cocktails, hors d'oeuvres, and music by DJ Leslie Kirchhoff. Hosts Murad and Nataly Osmann showed guests how to recreate their signature "follow me to" pose with a special #FOLLOWINC photobooth.

Notalable guests included Julia Restoin Roitfeld, Chloe Norgaard, Shaun Ross, Ty Hunter, Simon Collins, Scott Lipps, Eric Rutherford, Leslie Kirchhoff

Shot in Mexico City by Osmann himself, the campaign features images of the globetrotting couple in their signature "follow me to" pose. The campaign and partnership will continue into Summer 2016 with a second quarter campaign shot in Morocco.

INC International Concepts
Photo credit: Samantha Nandez for BFA

Here are photos I took of vignettes, featuring +chambray and denim, beach chic, and black and white looks.

- Kim Weling

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