I have recently been introduced to Zeusvision and their digital media buses, which operate in areas of Los Angeles, including Hollywood, Santa Monica and Beverly Hills. Currently, Zeusvision clients are made up of Fortune 500 companies such as Warner Bros, NBC, Universal Pictures and Disney, with a cost of $100,000 per month.
Zeusvision is launching a public campaign on October 27th to bring affordable, mobile multimedia advertising to most major cities in 2015. Zeusvision 40ft buses with 31-foot video advertising and theatre quality QSC audio system will be adding an array of unique features for the public launch. They are including on-board technologies, like GPS, cameras, intertial motion sensors, light sensors, eye tracking, gesture tracking, real-time GPU processing, and other tech packages they are still exploring to allow your graphics and video to interact with the public.
Giovanni Wolfgang, CEO and inventor of Zeusvision, envisioned Zeusvision as a public messaging platform that anyone can use to get their personal message or commercial advertisement out in highly visible public spaces.
As a blogger, Zeusvision would be perfect for promoting any public events I planned on hosting. It can also be used to announce a wedding or birthday, or to say something special for an anniversary. I am always meeting new people that open up a new retail space, pop-up shop or restaurant, and this would also be a great way for them to advertise. Lookout for Zeusvision buses in NYC next year. With packages starting at just $99, it's an affordable way to get your message across.
Tweezerman Precision in Pink BCA Slant Tweezer ($22) has a fresh fun look, covered in pretty pink and white grosgrain ribbons on a white enamel finish. A portion of each tweezer sold is donated to organizations devoted to cancer care and finding a cure.
Clinique BCA Pink With A Purpose ($16.00) includes a special-edition, long-lasting lipstick in Power with Pink and Pretty Pink carrying case. With the purchase of this product $3 will be donated to The Breast Cancer Research Foundation.
Sephora Collection The Beauty of Giving Back Blush Palette ($15) featuring cream and powder blush and bronzer shades that helps support breast cancer research and awareness. A portion of the sale of this palette will go to the Breast Cancer Research Foundation, which is dedicated tp preventing and curing breast cancer within our lifetime.
Lands' End and Breastcancer.org have teamed up to launch the Pink Thread Project. Through October 31st, any time you order one of six available logos in pink, a full 75% of the $6 application fee becomes a donation to Breastcancer.org. Proclaim your support on your choice of totes, shirts or towels. For more details, go to landsend.com/pinkthread.
On Tuesday, October 14th, Cat Footwear held a launch party for their Autum/Winter 2014 collection at their their new Pop-Up at 501 Lexington Avenue at 47th Street.
The event celebrated the return of the brand's original "Colorado" boot from 1990, which is available again for the first time in the U.S. this Fall season. In keeping with this theme, Cat Footwear hand selected 5 New York City-based artists and challenged them with using the Colorado boot as their blank canvas. The featured artists - Ivan Orama, James Gulliver Hancock, Liz Lomax, Amanda Dolan and Misha Tyutyunik, unveiled their one-of-a-kind artworks at the event. There was also a presentation with models showcasing the new iterations of the Colorado boot from the AW14 collection, as guests enjoyed cocktails and sounds by DJ Jasper Stapleton.
With over 100 monogrammed storefronts worldwide, this is Cat Footwear's first-ever Pop-Up in the U.S. The Pop-Up is open to consumers from October 21st-28th, 11am - 7pm daily, and features 3 limited edition styles from the UK that have never been available to the U.S. consumer. The pop-up will be the first and only place to get these styles, while supplies last.
Above photos by Shoot Me Peter
Here are some additional images I took at the event: