Casio G-Shock's 30th Anniversary with Performance by Eminem

On Wednesday, August 7th, Casio G-Shock celebrated their 30th anniversary with a press conference featuring special guests James Marsden, Jessica Stam, Brook Lopez and Louie Vito at Basketball City, 299 South Street, Pier #34. During the press conference, three exclusive timepieces were presented: MTG, Rangeman and GDX6900.

The excitement centered around the MT-G Metal Twisted G-Shock Collection, consisting of luxury timepieces creafted at Casio's advanced factory in Yamagata, Japan, for select premium styles. Jessica Stam introduced the fashionable Baby-G BA110, BA111 and BA112 timepieces, available in nine colorways with a layered 3D metallic face. My favorite is the white Baby-G with rose gold, which would look perfect on a petite wrist. Other announcements included the launch of the new 2nd Generation Bluetooth model, lightening yellow models, G-Aviation model and many more.

After the press conference, guests enjoyed an opening act performance by Yelawolf and the anticipated hour long performance by Eminem, singing "Criminal", "Lose Yourself", Won't Back Down", and "Love The Way You Lie".

Check out last year's G-Shock press conference and Eminem performance here.

Introduction of MT-G Metal Twisted G-Shock Collection

James Marsden talks men's fashion and introduces the MT-G luxury timepieces

Here's a look at making sure watch standards are met, through various forms of testing

Brooke Lopez

 Baby-G

Jessica Stam introduces Baby-G

Louis Vito introduces the GLS-8900LV

Here are a few clips from Eminem's performance

- Kim Weling

G-Shock x SUPRA "It's About Time" Collaboration / G-Shock 30th Anniversary

"It's About Time" G-Shock Watch and SUPRA Vaider Lite High Top

On Wednesday,  May 1st, G-Shock and SUPRA Footwear hosted an event at Skylight West to celebrate the release of their anticipated limited-edition sneaker and watch collaboration and G-Shock's 30th anniversary. Guests partied all night with cocktails, hord d'oeuvres and DJ sets by FLying Lotus and special guest DJ Mirandom. 

Notable guests included Stevie Williams, Jennifer Missoni, Eve, Keenyah Hill, French Montana and Nigel Sylvester.

  

Below images courtesy of G-Shock

Tadashi Shibuya (G-Shock) and Stevie Williams

Jennifer Missoni

Eve

Keenyah Hill

French Montana and Nigel Sylvester

  

Flying Lotus 

- Kim Weling

G-Shock 30th Anniversary Press Conference and Performance by Eminem

Photo credit: g-street.com.au

On August 9th, I attended G-Shock's multimedia press conference at Manhattan Center, including a meet-and-greet with the G-Shock athlete roster and the creators of the legendary timepiece. Attendees were taken through a retrospective of G-Shock’s innovative technology and previewed upcoming product releases. New collaboration models between Eric Haze, DGK, Clot and Burton were showcased in addition to limited edition 30th Anniversary tribute models set to hit stores later this year.

The festivities continued with an exclusive 30th Anniversary after party with Slaughterhouse opening for Eminem, who took the stage for a private concert following the news of a G-Shock and Eminem collaborative timepiece that will be released in Fall of 2013.

Kevin Poon and Edison Chen

Photo credit: zimbio.com, Jamie McCarthy / Getty Images

- Kim Weling

Casio Shock the World 2010

On Monday, August 2nd at Manhattan Center, Casio held an exclusive press conference with an inside look at their watch brands, including G-Shock, Baby-G for women, Pathfinder and Edifice, the newest men's collection launching this fall.

During the press conference, attendees were able to view the collections on display and were introduced to the newest Casio celebrity ambassadors, including recording artist Ke$ha for Baby-G, actor Bryan Greenberg for Edifice. L.A. Lakers star forward and two-time NBA Champion, Lamar Odom had been invited to help Casio launch the Ultimate Tough GX56 timepiece and professional skateboarder and business entrepreneur, Stevie Williams unveiled his new collaboration DGK G-Shock.

Here is the Baby-G BGA114 watch, which retails for $130. Distinctive composite metal and resin design features transparent colored resin parts with a lustrous finish. Glitter applied to the index adds a dazzling accent to the essentially casual lifestyle.

Here is a look at the Edifice EQS500C. This watch has a wide face design with three small sub-dials, giving this 5-motor chronograph with Tough Solar power and a 1/100-second stopwatch a sporty, mechanical look.

This is the Edifice EFA131. This high-performance analog/digital combination model with an LED light includes a 1/1000-second stopwatch with a speedometer function and world time as added features.

Following the press conference was a tastemaker event with DJ Cassidy and performance by Ke$ha.

Along with Casio's newest ambassadors, red carpet attendees celebrities included Kelly Bensimon, Jaslene Gonzalez, Carol Alt, Khloe Kardashian, Danielle Staub, Adrienne Bailon and Gabourey Sidibe.

Guests enjoyed hors d'oeuvres and Absolut Vodka drinks - the Absolut G-Shock drink was a tasty one, made with Absolut Berri Acai, simple syrup and fresh lemon juice.

To learn more about Casio, go to casio.com.

Ke$ha

Bryan Greenberg

Lamar Odom and Khloe Kardashian

Stevie Williams

Kelly Bensimon

Red Carpet Photos by Janet Mayer / PR Photo

- Kim Weling