Casio G-Shock's 30th Anniversary with Performance by Eminem

On Wednesday, August 7th, Casio G-Shock celebrated their 30th anniversary with a press conference featuring special guests James Marsden, Jessica Stam, Brook Lopez and Louie Vito at Basketball City, 299 South Street, Pier #34. During the press conference, three exclusive timepieces were presented: MTG, Rangeman and GDX6900.

The excitement centered around the MT-G Metal Twisted G-Shock Collection, consisting of luxury timepieces creafted at Casio's advanced factory in Yamagata, Japan, for select premium styles. Jessica Stam introduced the fashionable Baby-G BA110, BA111 and BA112 timepieces, available in nine colorways with a layered 3D metallic face. My favorite is the white Baby-G with rose gold, which would look perfect on a petite wrist. Other announcements included the launch of the new 2nd Generation Bluetooth model, lightening yellow models, G-Aviation model and many more.

After the press conference, guests enjoyed an opening act performance by Yelawolf and the anticipated hour long performance by Eminem, singing "Criminal", "Lose Yourself", Won't Back Down", and "Love The Way You Lie".

Check out last year's G-Shock press conference and Eminem performance here.

Introduction of MT-G Metal Twisted G-Shock Collection

James Marsden talks men's fashion and introduces the MT-G luxury timepieces

Here's a look at making sure watch standards are met, through various forms of testing

Brooke Lopez

 Baby-G

Jessica Stam introduces Baby-G

Louis Vito introduces the GLS-8900LV

Here are a few clips from Eminem's performance

- Kim Weling

G-Shock 30th Anniversary Press Conference and Performance by Eminem

Photo credit: g-street.com.au

On August 9th, I attended G-Shock's multimedia press conference at Manhattan Center, including a meet-and-greet with the G-Shock athlete roster and the creators of the legendary timepiece. Attendees were taken through a retrospective of G-Shock’s innovative technology and previewed upcoming product releases. New collaboration models between Eric Haze, DGK, Clot and Burton were showcased in addition to limited edition 30th Anniversary tribute models set to hit stores later this year.

The festivities continued with an exclusive 30th Anniversary after party with Slaughterhouse opening for Eminem, who took the stage for a private concert following the news of a G-Shock and Eminem collaborative timepiece that will be released in Fall of 2013.

Kevin Poon and Edison Chen

Photo credit: zimbio.com, Jamie McCarthy / Getty Images

- Kim Weling