Showing posts with label wet n wild. Show all posts
Showing posts with label wet n wild. Show all posts

Monday, August 17, 2015

wet n wild 2015 Collection


I've had all summer to play with wet n wild's 2015 collection, which has easily become one of my favorite mass market beauty brands. This spring I attended a preview of the entire line including the MAX Volume Plus Mascara, which is one of my favorite products along with the eyeliner pencil, brow pencil and lipstick - all beauty products I wear on a daily basis. 

It's almost back-to-school time, and wet n wild has the perfect assortment for stocking up for high school or college, especially since it's so inexpensive! Here's a look at the entire collection:

Max Volume Plus Mascara ($4.99): 10X the volume, formulated with macadamia nut, jojoba and olive oils for conditioning and enriched with D-Panthenol to help strengthen lashes.

MegaImpact Extreme Black Mascara ($3.99): intensely Ink Black, provides 8X volume and length, silicon complex provides elasticity and flexibility, enriched with argan oil to permeate and condition lashes.

MegaPlump Double Threat Mascara ($4.99): 360-degree plumped up lashes, 5X fuller-looking lashes, dual-ended mascara.

MegaProtein Waterproof Mascara ($1.99): waterproof formula, nourishes and conditions lashes, soy- and wheat- protein fortified, enriched with acai oil and D-Panthenol, paraben-free. 

Color Icon Kohl Eyeliner Pencil ($0.99): rich, hyper-pigmented color, 12-hour wear and super smooth and creamy application.

Color Icon Brow Pencil ($1.99): rich, all-day lightweight color, 2-in1 dual-ended pencil and grooming comb

Color Icon Brow Shaper ($1.99): amazing formulaof special waxes and oils - beeswax, carnauba wax and castor oil, tames and shapes, moisturizes with high shine.

MegaSlicks Lip Balm Stain ($2.99): smooth, conditioning forumula with acai palm oil,  protective shield on the lips to prevent feathering, provides continuous moisture for softer lips, unique minty, cooling sensation. 

Silk Finish Lipstick ($0.99): new and improved formula, rich, creamy, buildable color, enriched with conditioning ingredients - vitamins A & E, aloe vera, and macadamia nut oil.  

Cover All Face Primer ($4.99): minimizes pores, brightens complexion, evens skin tone, made with white sapphire, prevents caking, creasing and smudging.

Cover All Correcting Palette ($3.99): circle of concealers balances imperfections - yellow for under-eye circles, purple for overly yellow spots, green for blemishes and white to highlight. 

Under The Sheets Makeup Remover Towelettes ($2.99): 25 baby-soft cloths, hypoallergenic for sensitive skin, moisturizes and leaves skin soft.

Wild Shine Nail Color ($0.99): new and improved formula, high-shine finish, 3-Free - no Formaldehyde, Toluene, or Phthalates.

Alt-Fringe False Lashes ($0.99 & $2.99): made of natural goat hairs - Peta-certified and cruelty-free, various lengths and volumes, includes long-lasting glue adhesive.

In Your Shadow Eyeshadow Brush ($0.99): made of natural goat hairs - Peta-certified and cruelty-free, short, rounded bristles for perfect eyeshadow application.

Build a Foundation Foundation Brush ($2.99) made of versatile synthetic bristles, perfect balance of fimness and softness for any foundation formula. 

The Louder Powder Powder Brush ($2.99): made of natural goat hairs - Peta-certified and cruelty-free, short, rounded bristles for perfect powder application. 








My favorite Silk Finish lipstick color: Fuchsia with Blue Pearl





- Kim Weling

Saturday, October 4, 2014

wet n wild "Steal the Look" Media Preview


On September 22nd, wet n wild hosted a screening party at the Bryant Park Hotel screening room to celebrate the launch of their Steal the Look commercial during the premiere of NBC's The Voice.  Beauty bloggers enjoyed cocktails, hors d'oeuvres and makeup touchups, using wet n wild's "Steal the Look" app to recreate a favorite makeup look.

Some of my new favorite products from wet n wild include the Mega Liner liquid eyeliner, which glides on super smooth, MegaImpact mascara, MegaLast Lip Color in Vamp It Up - which I love to mix with a berry lipstick or gloss for a new fall shade and Color Icon Eyeshadow in Comfort Zone (738), with ultra-pigmented day-to-night shades. It also illustrates four different looks and specifies shades for the browbone, eyelid, crease and definer.  



- Kim Weling