LOFT Celebrates Breast Cancer Awareness Month!‏

In honor of Breast Cancer Awareness Month, LOFT hosted an in-store shopping event on October 12th at the LOFT Times Square store. Jewelry designers – Anna Sheffield, Kara Ross and Robin Renzi of Me&Ro, who collaborated with LOFT in creating limited edition jewelry pieces to benefit the Breast Cancer Research Foundation® were also at the event.

Guests enjoyed a live DJ, cocktails, photo station and sweet treats, while mingling with the designers. Actress Kelsey Chow, star of Disney XD Series’ Pair of Kings, was there to show her support for the cause.

I ended up stopping by toward the end of the shopping event and found a great 3/4 sleeve black/white tweed jacket for 40% off! LOFT has a lot of great deals at 40% off marked down prices. I absolutely love their petite inky blue wash denim legging. Highly recommend a pair if you are petite. The fit is great!




From left: Kara Ross, Robin Renzi of Me&Ro and Anna Sheffield

For the occasion, Kelsey wore LOFT’s flirty statement-making rosette halter cami in rose cloud ($54.50), anchored by LOFT’s striped merino wool blazer in navy and white ($98) with a pair of modern skinny jeans ($59.50).

Showing off her support for the cause, Kelsey also wore Me&Ro for LOFT’s lush bracelet of dark pink beads and golden leaves ($34.50). Five dollars from each Me&Ro for LOFT bracelet sold will be donated to The Breast Cancer Research Foundation®.

Kelsey Chow

LOFT Shopping Event to Support Breast Cancer Awareness

Show your support for Breast Cancer Awareness! Join LOFT On October 12th, at their flagship store in New York City to celebrate the collaboration with three top jewelry designers - Anna Sheffield, Kara Ross and Robin Renzi of Me&Ro, to create a limited-edition jewelry collection benefiting The Breast Cancer Research Foundation®.

Each designer has infused her piece with the distinctive essence of her own namesake collection. From Anna Sheffield’s youthful commitment ring-style necklace with pink crystal accent, symbolic of a commitment to the fight against breast cancer ($34.50) to Kara Ross’s glamorous gold and pink chunky gem and chain bracelet ($39.50) to Me&Ro’s lush bracelet of dark pink beads and golden leaves, inspired by the desire to adorn and communicate through jewelry ($34.50), the pieces offer a stylish way to “think pink” in support of an important issue affecting women everywhere. The collection is available in LOFT stores nationwide as well as LOFTonline.com

Five dollars from each item sold will be donated directly to The Breast Cancer Research Foundation®, a not-for-profit organization dedicated to funding innovative clinical and translational research worldwide.

Another way to show your support is to purchase a LOFT Cares Card and receive 20% off $100 or more or 25% off every purchase of $100 or more when you use your LOFT card. 90% of the card's purchase price will benefit BCRF.

- Kim Weling