Get Glam to Ghoul This Halloween with MAKE UP FOR EVER

On October 8th, after spending all day at New York Comic Con, I got to end my day with MAKE UP FOR EVER's Glam to Ghoul event at the MAKE UP FOR EVER boutique at 8 East 12th Street between 5th Avenue & University Place. 

MAKE UP FOR EVER is the go-to destination for Halloween makeup. The pro makeup team walked me through the unique Halloween services that the amazing MAKE UP FOR EVER Boutiques have to offer, from classic glam to ghoul looks. You can either pick up the makeup you need to create your look or book an appointment for a full face character transformation for $60 (45-60 minutes), face, neck, arms and light effects for $100 (60-90 minutes) or go for a full face & body effects application for $150 (90-120 minutes).

I was amazed at how quickly the pro team can work their magic! Nick Lujan quickly walked me through how to apply a bloody gash in a matter of minutes! It looked so real I was getting alarming looks on the street as I made my way to my next event. 

To create a wound on the skin, you'll want to use Spirit Gum, Plasto Wax, Artist Shadow, Aqua Black, Rouge Artist Intense in a deep red, and Coagulated Artificial Blood. Just be careful because the drying process takes awhile. By the time I got to my next event 20 minutes later, the Coagulated Artificial Blood had continued to drip out of my wound, which made it look even more real! When I got home I used olive oil to easily clean the wound off my skin. 

During the event we also got color-matched to MAKE UP FOR EVER's Ultra HD Foundation which I am absolutely obsessed with, since it's so lightweight and wearable for a daily foundation. 

I also learned about the newest launch LASH SHOW, which comes in 4 styles: Natural Volume, Dramatic Volume, Winged for cat-eye style, and Artistic, for elaborate looks and show-stopping lashes. The Lash Show line of 50 handmade, false lash styles are made of top-quality, 100% synthetic fibers for lightweight, all day wear and maximum comfort. A flexible, resilient band easily adapts perfectly to any eye shape with total control precision. Each hygienic Lash Show set contains MAKE UP FOREVER's gentle latex-free adhesive with a unique, easy-to-apply eyeliner tip. 

For some MAKE UP FOR EVER Glam to Ghoul inspiration and step by step how to instructions, click here.

- Kim Weling

MAKE UP FOR EVER Celebrates Campaign Launch, Eye Shadow Palettes, ULTRA HD Foundation and Artist Plexi-Gloss

On June 3rd, MAKE UP FOR EVER celebrated it's first brand campaign, featuring renowned transgender fashion model Andreja Pejić and popular actress/fashion blogger Jamie Chung with cutting-edge makeup looks created by visionary celebrity makeup artist Mélanie Inglessis. 

The "Be Bold. Be Unexpected. Be You." campaign encourages everyone, everywhere to redefine beauty, explore, and celebrate the freedom of self-expression. The campaign launches on July 16th, and will include in-store activations and events at Sephora, the sale of limited edition eye shadow palettes that were curated by Pejić and Chung, and a transformation-centric social media challenge. To learn more about the campaign, go to makeupforever.com/us/be-bold.

The eye shadow palettes ($48) feature four wearable, versatile full-size shades from MAKE UP FOR EVER's iconic range of nearly 200 Artist Shadows, known for its smooth gel-powder texture, superior color pay-off and blendability. The limited edition palettes will be available as of July 19th at sephora.com.

Jamie Chung helping event guests get shade matched at the Ultra HD Foundation Bar. 

MAKE UP FOREVER also celebrated the launch of its new ULTRA HD Foundation, the first and only foundation designed for the demands of 4K technology. Digital devices with 4K technology will display images with unbelievable detail, stunning clarity, and heightened color than existing HD technology. These innovative foundation formulas are completely invisible under the latest, ultra-magnified resolution, looking completely natural on camera and to the naked eye. The ULTRA HD Foundation's innovative formula is enhanced with Amino Acid Coated Pigments, Hyaluronic Spheres and Sericite. 

ULTRA HD Liquid Foundation ($43) is available in 40 shades and provides medium coverage with a natural finish in a lightweight, oil-free formula. The ULTRA HD Stick Foundation ($43), available in 15 shades, launches in September as an alternative to liquid for a flawless complexion and is also ideal for touch-ups and contouring. Both ULTRA HD Foundation products will be available at Sephora, sephora.com and MAKE UP FOR EVER boutiques. 

I've been using the ULTRA HD Liquid Foundation everyday in shade 123 = Y365. It provides medium coverage yet feels so lightweight which is perfect for summer. I've gotten compliments on my skin since I've been using it, since it looks so natural, flawless and keeps my skin moisturized. I can't imagine using anything else!

MAKE UP FOR EVER launched the Artist Plexi-Gloss ($19) collection in May, which features 35 high-performing lip glosses in both pearly and non-pearly finishes, with vivid color, shocking shine, and incredible stay-on power. The SuperFlex Applicator ensures precision and control, delivering just the right amount with its small split-tip dose applicator. The uniquely contoured tip is shaped to comfortably hug the lip, evenly distributing color. 

- Kim Weling

Get a Perfect Pout with MAKE UP FOR EVER and Bliss

PERFECT YOUR POUT AT MAKE UP FOR EVER

Bliss specialists in store to provide a 'fabulips' experience

WHAT: Want to make a statement with your smile? Let MAKE UP FOR EVER and Bliss help you perfect your pout and define your lip style! Pucker up to a complimentary spa treatment for your lips with the NEW Bliss Fabulips ‘Pout’-o-Matic, the must-have beauty tool for women who must have beautiful lips. Then meet with a MAKE UP FOR EVER Artist for a personalized lip lesson including a color consultation to help shade match you in your signature lip shade!

Spring is just around the corner, and it’s time to bring your lips out of hibernation! There’s nothing worse than dry, flaky lips—a beauty woe that causes discomfort on multiple levels, from the way we look to the way we feel. Let a Bliss specialist revitalize and rejuvenate your lips with the Fabulips ‘Pout’-o-Matic, a spa-powered lip-perfecting tool.

Once your lips are polished to perfection, it’s time to choose your signature shade from the MAKE UP FOR EVER Rouge Artist collection that boasts over 100 long-wearing shades available in matte, pearly and satin finishes. Finish off your appointment with a MAKE UP FOR EVER Artist, who will teach you a 3 step lip lining technique that’ll forever change your lipstick routine.

Book your complimentary appointment today and receive a special treat with any purchase.


WHEN: Saturday, March 1st
           12:00 – 6:00pm

WHERE: MAKE UP FOR EVER Boutique in Sephora
            555 Broadway
            New York, NY 10012

Beauty Deals for Black Friday & Cyber Monday

Black Friday AND Cyber Monday: Purchase two full size MAKE UP FOR EVER Aqua Shadows available in two shade variations  (20E & 28E and 2E and 30E), for $10 (a 75% discount) at Sephora stores and Sephora.com from 11/29 - 12/1. 

'GREEN' Friday: 50% off all Nourish Organic products using promo code "GREEN50" at check out on www.NourishOrganic.com.

Black Friday AND Cyber Monday: 30% off all Vapour Organic Beauty products (excluding samples) from Wednesday, 11/27 through midnight Monday, 12/2 using promo code "BLACKFRIDAY13" at check out on www.VapourBeauty.com. 

Cyber Monday: Use code MOBILE20 on the Birchbox mobile app to get 20% off all first-time mobile app purchases.

Birchbox + Rebecca Taylor have partnered up to bring Birchbox.com customers an exclusive makeup pouch, available as a GWP beginning on 12/2. Customers can receive this case when they spend $55+ on all full-size products in the shop by using code REBECCAGIFT. 

 Earn additional points when you shop Birchbox.com on Cyber Monday!

The Makeup Show NYC 2013

The Makeup Show NYC took place on May 5th and 6th at the Metropolitan Pavilion, featuring over 85 beauty brands and nearly 50 keynote speakers and seminars. The largest pro-driven beauty event introduced the newest products on the market and focusing on education in the pro community, with nearly 7,000 attendees. This year The Makeup Show NYC launched a mobile app, complete with show info, floor plan, exhibitors and hands-on workshops. 

This year's brands included Diamond Sponsor MAKE UP FOREVER, Platinum Sponsor Crown Brush and Temptu PRO, Silver Sponsor NARS, Obsessive Compulsive Cosmetics and Stila, Supporting Sponsors Smashbox, INGLOT Cosmetics, Alcone Company, The Powder Group and On Makeup Magazine. New and returning brands included Embryolisse USA, Cinema Secrets, Ellis Faas, Face Atelier, MAC Cosmetics, Mario Badescu Skin Care, Mehron, Naked Cosmetics, Senna Cosmetics, T3 Micro, Tweezerman, Youngblood Mineral Cosmetics, Layla Cosmetics, Z Palette, AJ Crimson and Cattiva Cosmetics. 

Here are some highlights from The Makeup Show 2013.

INGLOT Cosmetics May launches - Colour Play Eyeliner and Satin Rainbow Eye Shadows, and recently launched pastel Nail Enamel collection

Nars

Smashbox

 

Already in love with Alcone at home magnetized travel palettes and bling lip gloss with mirror

Airbrush artistry with Kett Cosmetics

Bite lipsticks

bdellium tools Pink Bambu brushes

T3 Micro styling tools, including the new BodyWaver large barrel styling iron used to style my hair

Thanks to Dan Sharpe, adding waves, body and volume to my hair

Cattiva cosmetics, adding a little bling to your beauty

MAKE UP FOR EVER introduced 12 new shades to the Aqua range including Aqua Rouge, Aqua Lip, Aqua Cream and Aqua Eyes

MAKE UP FOR EVER Mist & Fix and HD Microfinish Powder

MAKE UP FOR EVER Academy

 

I'm used to seeing a mob of people surrounding MAKE UP FOREVER, INGLOT Cosmetics and Nars, but this year it was incredibly crowded at Obsessive Compulsive Cosmetics

Obsessive Compulsive Cosmetics Lip Tar

Armour Beauty Lip Gloss

At TEI Spa, I found myself obsessing over the EssenceAir Diffuser & Essential Oils

- Kim Weling