Living Proof's Prime Style Extender

One of my main hair concerns when I curl my hair is getting my hair to stay styled all day. Living Proof answered my styling problems by launching Prime Style Extender in September. Prime Style Extender, powered by Living Proof's "miracle molecule," OFPMA, protects and extends the life of your style twice as long. It weightlessly perfects strands, smoothing and correcting hair texture while blocking humidity. Prime detangles, corrects cuticle texture and can be worn alone or layered under your favorite styler. 

Prime is easy to use - you just apply on clean, damp hair, coating from roots to ends and comb through and style. Prime Style Extender ($20) is available at sephora.com.

- Kim Weling

Hop Aboard the Living Proof “Restore the Love Bus”

To celebrate the launch of Living Proof's new collection Restore (targeted at repairing dry or damaged hair), hitting Sephora stores next week, they have launched a major Restore Mobile Consultation Station "The Restore the Love Bus" with a pop-up apothecary selling Living Proof's full popular collection taking place this Friday-Sunday.

For this station, NEW brand ambassador celebrity hairstylist Tim Rogers (clients include Blake Lively and Carrie Mulligan) will be providing hair consultations, quick touch-ups, and personalized hair Rx. This is a great way to jump start your summer by restoring the love for your hair!

The events also provide the perfect opportunity - for everyone to get their hands on a 14 day trial kit, register for the Restore 14 Day Challenge on Facebook and enter into a sweepstakes to win a transformative vacation to Canyon Ranch!

To get started, purchase the $29 Restore Discovery Kit, which provides a 14 day supply of Restore. Then document your journey by registering for the Restore the Love Challenge on the Living Proof Facebook page. Every day you upload a photo/video/comment on your Restore experience you will unlock rewards, including Sobe Lifewater, discounts for Beyond Yoga and Cosabella, a subscription to Fitness Magazine, and a $29 credit on Living Proof.com. And for every day you upload a photo or video, you will be entered for a chance to win an all-inclusive, 4-night stay for two at Canyon Ranch in Tucson, Arizona!

The station will be located at Soho on Friday, May 18th, Meatpacking on Saturday,
May 19th and 86th and Lex on Sunday, May 20th.

SEPHORA: SOHO (FRIDAY, MAY 18TH), 11AM-7PM
SEPHORA: MEAT PACKING (SATURDAY, MAY 19TH), 11AM-7PM
SEPHORA: 86th AND LEXINGTON (SUNDAY, MAY 20TH), 10AM-6PM

The Living Proof "Restore the Love Bus" at Sephora Soho

Celebrity Hairstylist Tim Rogers providing blowouts

Here are images from the Living Proof "Restore the Love Bus" mobile consultation station in front of Sephora Soho on May 18th. I stopped over during lunchtime to learn about the new Living Proof Restore collection. Be sure to check out the "Restore the Love Bus" and pick up free samples of Restore, in front of Sephora Meat Packing on Saturday, May 19th and Sephora 86th and Lex on Sunday, May 20th. Click here for more details.

Hair consultation with David, one of Living Proof's scientists. Address your hair concerns, get tips and find out which Living Proof products you should be using on your hair.

Hair touch ups and blow outs

A look at Living Proof Restore products

Products from Living Proof No Frizz, Full, Hold and Straight collections

- Kim Weling