Gen Art New Garde Fashion Presentation & Party

GAR—DE Presentation

Sophomore Presentation

NOMIA Presentation

WesFeld Presentation

On February 10th, the eve of Mercedes-Benz Fashion Week, I found myself braving a snowstorm in a cocktail dress and snow boots to attend Gen Art's New Garde fashion presentation and party at Drive In Studios. The snow didn't seem to stop anybody else - as it was a jam packed event. There were four separate fashion presentations including GAR—DE, Nomia, Sophomore and WesFeld. The event, also presented by Plastics Make It PossibleSM, was hosted by Molly Sims.

Sophomore took a different approach to their presentation, showing their collection via a live photo shoot. Photographers, media outlets and guests were welcome to take pictures of the shoot as the photographer shot each look.

WesFeld's winning designs from the 2009 Plastics Make it PossibleSM competition is inspired by elements of water and nature. Poly-organza, poly-taffeta and plastic boning are used in creating their stunning pieces. The pieces are modern works of art. The bright orange gown brought a nice pop of color to the looks.

During the presentation and party, guests were enjoyed makeovers by Maybelline, and drinks courtesy of Patrón Tequila cocktails, Bud Light Lime beer, Kim Crawford wines, and Honest Tea.

- Kim Weling

Gen Art's "The New Garde" Launch Party at Dermalogica

Daniel Feld and Wesley Nault of WesFeld


Chrissie Miller and Madeleine Von Froomer of Sophomore

On February 3rd, I attended Gen Art's The New Garde launch party at the Grand Street Dermalogica store. The launch was in celebration of the four designers featured in the upcoming Plastics Make it PossibleSM Fashion Week Show, including GAR-DE, NOMA, Sophomore and WesFeld.

The party was packed, while attendees enjoyed complimentary drinks, hors d'oeuvres, Dermalogica MicroZone skin treatments and Face Mapping skin analysis.

I love Dermalogica skincare! I didn't get to try one of the treatments but I did receive an invitation to choose one of the 20 minute treatments in the gift bag, so I'll definitely be back. Attendees also received a Dermalogica stress relief candle and skin rescue set including a travel-size microfoliant, hydrating masque, toner, hydrating booster and eye cream.

- Kim Weling