The Fresh Beauty Cleanse Pop-Up Truck Featuring Soy Face Cleanser

This past Wednesday in Union Square, I stopped by the Fresh Beauty® Cleanse Pop-Up Truck, which is inspired by an old-fashioned lemonade stand. Guests who stopped by the pop-up truck picked up their tote including a mini Soy Face Cleanser and mini BluePrintCleanse Spicy Lemonade, a card for a complimentary 1-Day BluePrintCleanse (redeemable at BluePrintCleanse.com) and a card for a complimentary mini Sugar Lip Treatment Advanced Therapy, redeemable at Fresh stores.

Soy Face Cleanser works for all skin types, with amino acid-rich soy proteins, rosewater and cucumber extract ingredients. I love to refrigerate this cleanser for an extra cooling effect.

The pop-up truck was located across the street from the Fresh® Union Square store between 17th and 18th streets, so at the store I checked out the rest of the Soy collection.

New this summer is the Sugar Coral Tinted Lip Treatment SPF 15 ($22.50). It moisturizes and smooths the lips. You can wear it alone for sheer coverage or mix with a gloss or lipstick.

I also checked out the newest Fresh® products, including Rose Cleansing Foam, $38 and Peony Whitening Essence. The Rose Cleansing Foam is another great cleanser for summer and also for all skin types. The Peony Whitening Essence ($65) helps to correct uneven skin tone and hyper-pigmentation.

Lookout for The Fresh® Beauty Cleanse Pop-Up Truck in the Hamptons for Super Saturday, the luxury shopping event benefitting ovarian cancer research.

Saturday, July 28th

12PM-6PM Hamptons, NY

(Super Saturday - Nova's Ark Project)

- Kim Weling

The Fresh Beauty Cleanse Pop-Up Truck Hits NYC

The Fresh® Beauty Cleanse Pop-Up Truck hits NYC on July 25th and 26th to kick off the Fresh® Beauty Cleanse, an exciting campaign featuring its best-selling Soy Face Cleanser. Fresh® will be gifting guests with an exclusive Fresh Beauty Cleanse Kit that includes the beloved cleanser, BluePrint Cleanse Spicy Lemonade, and a card for a free mini Sugar Lip Treatment Advanced Therapy (redeemable at Fresh stores) in a stylish Fresh tote on the streets of NYC!

The Fresh® Beauty Cleanse Truck Schedule:

Wednesday, July 25th

11am-7pm Union Square

(Broadway between 17th and 18th Streets)

Thursday, July 26th

11am-7pm West Village

(Bleecker Street between Perry and West 11th Streets)

Exhale Spa Core Fusion® Class with Elisabeth Halfpapp

On Thursday night I attended a private media Core Fusion® class, taught by co-founder Elisabeth Halfpapp at Exhale Spa at 980 Madison Avenue, between 76th and 77th Streets.

Core Fusion® is a mix of core conditioning, the Lotte Berk Method, Pilates and yoga, resulting in a toned body with washboard abs, and a tighter and higher backside.

If you have long hair, it's best to tie your hair in a bun and be sure to wear fitted workout wear and socks. I didn't know what to expect from the class, except that it was going to be hard core. The one hour session went by quickly since we moved from one position right into the next, so it was easy to keep the momentum going.

I ended up working muscles that I never even knew I had! We had a choice of using 2, 3 or 4 pound weights (I went with the 3 pound weights) for arm strengthening, and also incorporated stretch exercises with the ball and strap. The class finished up with stretching on the mat.

It was an intense, challenging class and I really happy with it. Thank you Elisabeth! I felt sore for the following two days but that was expected. Now I feel ready for another workout! I can't wait to try the new Exhale Core Fusion® Cardio Pure Intensity DVD!

Our Core Fusion® class featured BluePrintCleanse®, which offers six fresh fruit and vegetable juices to drink in place of meals. We received the Green and Spicy Lemonade juices after the class. My favorites are Pineapple and Mint and Spicy Lemonade juices.

- Kim Weling