Win Free Concert Tickets from LOFT!

Be sure to enter this exciting sweepstakes LOFT is doing with Live Nation! Like LOFT on Facebook and enter for a chance to win 2 tickets to a select show of your choice! In addition, the winner will receive round trip airfare and hotel accommodations. Who would you like to see in concert?

LOFT Spring 2011

LOFT Spring 2011 is a happy collection of vibrant colors, and graphic and bold patterns. Here's a sneak peek at my favorite looks. I think coral and papaya orange is going to be two of my new favorite colors for spring!

• Jungle Flowers Ruffle Shell in Warm Orchid, $49.50
• Charmuese Front Tee, $34.50
• Nautical Stripe Tee, $49.50
• Safari Zip Cardigan, $89.50
• Three-Tier Ruffle Windbreaker, $98
• Cropped Drape Jacket, $79.50

Left:
Patch Pocket Safari Sweater, $89.50
Coral Print Ruffle V-Neck Tank, $49.50
Modern Straight Jeans in Rinse Wash, $59.50
Short Flower Necklace, $39.50
Right:
Slub Cotton Metal Jacket, $79.50
Ombre Dip Dye Tee Shirt Dress, $59.50


Ruched Ripstop Anorak, $98.00
Scattered Leopard Print Dress, $79.50
Braided Belt with Ribbon Bow, $34.50

Nautical Stripe Tee Shirt Blouse, $49.50

Modern Denim Trousers in Rinse Wash, $69.50

Wide Knit Belt, $39.50

Relaxed Tailored Long Blazer, $98.00

Satin Stripe Top, $49.50

Relaxed Tailored Shorts, $49.50

Stone Necklace with Braided Cord, $34.50

Three-Tier Ruffle Windbreaker, $98.00

Coral Print Ruffle V-Neck Tank, $49.50

Drapey Modal Skirt, $59.50

- Kim Weling

Introducing The New LOFT Petites Collection - Petite Sizes. Major Style.

Are you 5’4” and under? Do you love a fit that actually fits? The newly redesigned LOFT petites collection is perfectly proportioned for you. Anyone who finds a regular size top or bottom too long in the sleeve, torso, rise, hem or leg is petite. Petite is all about height and proportion – not weight.

LOFT, best known for fashionable finds at affordable prices has improved the fit and added even with more styles to the already popular existing petites collection. While many petite collections only offer basics, LOFT offers all of their favorite fashion novelty pieces every season allowing you to stay on trend and fashionable, regardless of your size. The new Fall collection introduces flattering new architectural silhouettes, unexpected new fabrications, layers of luscious tweeds and texture, and gorgeous floral prints. Fall 2010 features bold colors and endless possibilities to mix and match LOFT’s versatile pieces to create a countless number of looks.

The new petites collection is now available in all 511 LOFT stores nationwide allowing you to find your perfect size in store. An extended collection of petite styles can be found online at LOFTonline.com with sizes ranging from 00P-16P.



Even celebrities are buzzing about the LOFT petites collection. The petite actress, Kristen Bell created her own signature LOFT look from the new Fall collection. The starlet wore LOFT’s multi-tier shell in autumn spots ($49.50) paired with their denim legging ($69.50) recently at Chateau Marmont in Los Angeles. Find Kristen’s look or create your own at LOFTonline.com.

Ann Taylor LOFT Holiday 2009

Last week I checked out the Ann Taylor LOFT Holiday 2009 preview. For those of you who don’t know the difference between the Ann Taylor and Ann Taylor LOFT brands, LOFT is more casual and young, while Ann Taylor is chic and conservative, including suits, dresses and shoes suitable for the office or for a night out on the town.

I usually find some basic blouses or heels at Ann Taylor to spruce up my wardrobe, especially with their great fit in a petite XXS. So it was interesting to see what Ann Taylor LOFT had to offer for holiday.

I really liked the sparkly sequin tank, which looks great with a sweater and dark denim or paired with a black skirt for a dressier effect. Other great pieces include a waffle toggle cardigan, cascading ruffle shell paired with a ¾ sleeve dolman cardigan and metallic leopard jacquard skirt.

There are also some great accessories for yourself or for those on your wishlist, including jeweled or ruffled slippers and feather headbands. Choose from short or long bauble necklaces in grey, purple or multi-colors, pearl chain or ribbon, knotted and multi-strand necklaces. Holiday preview attendees received a chunky, multi-layer gold chain bracelet. It’s heavier than what I am used to, which makes it feel even more luxurious and adds a bold, festive touch to any outfit or dress.

- Kim Weling