Bradelis New York Soho Store Opening Party

On Thursday, April 26th, Bradelis New York celebrated the opening of their first U.S. flagship location at 211 Elizabeth Street. Bradelis' line of intimate apparel is known for their luxurious fabrics and exquisite lace and embroidery detailing. The boutique also carries other popular brands such as Blush Lingerie, Samantha Chang and NuBra.

What I really found unique about Bradelis is their Japanese fitting technique and process of helping you find the perfect bra and fit. During the party, guests sipped on champagne and had the opportunity to get fitted by a Fit Specialist. Having been in the intimate apparel industry for years, I have always been right on target with my correct bra size but had an entirely new experience with this fitting since I was given my Japanese bra size.

The bra I was given to try on seemed to fit really well - no sliding straps or loose fit around the cups. For a really custom-fit, Bradelis offers on-the-spot alterations to adjust bra straps, underbands and underwire discomfort. Complimentary alterations are provided for the life of the garment. Now that's what I call service!

Other New York locations include Madison Avenue and Flushing and if you are on the West Coast there is a boutique in Los Angeles. You can also shop online at bradelisny.com/shop.

- Kim Weling

Stella & Jamie Spring 2012 RTW and Handbag Collections

April Mun's Stella & Jamie collection features leather and luxurious fabrics with a sexy, glamourous edge. The Spring 2012 RTW collection includes color-blocked dresses, skorts, long, flowy skirts and contrast and zippered pants. You'll also see ruffled and pleated pieces and open and cut out backs. The palette includes grey, white and black neutrals with a pop of pink and blue.

Here's a look at the handbag collection I previewed at the Gansevoort Hotel. The handbags have a boho, rock-glam edge, in extremely soft leather with studding and fringe details. Some of the new handbags include Ada, Boha and Viv.

This Kobra Clutch in Dove color is right up my alley, with a detachable metal chain and studding and fringing details. It's the perfect size clutch to tote your ipad in.

- Kim Weling

Saivana Spring/Summer 2012

I was first introduced to Saivana a few months ago during their resort/spring press preview. Saivana includes tanks, blouses, tunics, dresses and scarves in luxurious silks. Their style is eclectic, feminine and flowy with modern silhouettes and detailed embroidery. While summer is stocking up, you can get some great discounts on pieces currently in-store, such as these Saivana tops at Neiman Marcus now 40% off. Sizing ranges from XS-L. You can also find Saivana at Anthropologie.

Above images courtesy of neimanmarcus.com

Here are some of my Saivana Spring/Summer 2012 favorites. I love how the embroidery details extend to the back for some added detail.

- Kim Weling

The Shops at Target Launch Party

On Tuesday, May 1st, celebrities, industry VIPs and media guests attended the launch for The Shops at Target at the IAC Building on 555 West 18th Street.

For The Shops at Target, Target has partnered with five unique specialty shops from across the country to co-create limited edition collections that reflect each shop's unique aesthetic.

Celebrity guests included January Jones, Emma Roberts, Leelee Sobieski, Lauren Bush Lauren, Hilary Rhoda, Martha Stewart, Hannah Bronfman and Giada De Laurentis.

Guests enjoyed cocktails, tasty hors d'oeuvres and special performances by Wilson Phillips, Theophilus London, Chelsea Leyland and Chairlift.

The Shops at Target will be available at Target stores starting Sunday, May 8th. Can't wait!

Emma Roberts

Theophilus London

I ended the night with the twirling dessert bar - amazing!

Below images by Neilson Barnard/WireImage.com

Left: January Jones / Right: Giada De Laurentis

Left: Leelee Sobieski / Right: Lauren Bush Lauren

Wilson Phillips performing

- Kim Weling

John Varvatos Star USA Fragrance Hits the Road

Premiere fragrance for men, John Varvatos STAR USA is hitting the concrete jungle with the first-ever tour bus. From May 2nd – May 5th, 2012 the John Varvatos STAR USA fragrance tour bus will be in the NYC metropolitan area handing out fragrance samples and Macy’s Herald Square prize giveaway information!

John Varvatos STAR USA is a clean and bright fragrance for men, with notes of red ginger essence and vetyvert.

Join the John Varvatos STAR USA Fragrance Tour Bus out-and-about in the New York City metropolitan area!

* Get a FREE sample of the John Varvatos STAR USA fragrance!

* Rock out and pose in front of our exclusive John Varvatos USA "step and re-tweet" using #jvusabus, with the chance to see your photos on JVUSABus.tumblr.com!

* Have a chance to be part of the official John Varvatos STAR USA fragrance tour bus documentary

Visit the John Varvatos fragrance counter at Macy's Herald Square on MAY 3-5, to enter to win FREE prizes including an iPod, Ticket Master or iTunes Gift Cards, or Bose Headphone Set. One winner will be chosen every hour during the event! No purchase necessary.*

SPECIAL OFFER! From MAY 3-5, purchase a 3.4 oz. John Varvatos USA EDT spray, and receive a COMPLIMENTARY monogrammed tote bag.**

The John Varvatos STAR USA fragrance tour bus tour will be at following locations on the below dates:

Wednesday, May 2
6PM-8PM: outside Terminal 5 in New York City

Thursday, May 3
1PM-5PM: outside Macy’s Herald Square in New York City, Broadway at 34th Street
6PM-9PM: outside Bowery Ballroom in New York City, 6 Delancey Street; north side of Delancey b/n Bowery & Chrystie Streets

Friday, May 4
1PM-4PM: outside Macy’s Herald Square in New York City, Broadway at 34th Street
6PM-9PM: outside the Prudential Center in Newark, NJ, 165 Mulberry Street; southwest corner on Mulberry b/n Market & Edison

Saturday, May 5
2:30PM-6:30PM: outside Macy’s Herald Square in New York City, Broadway at 34th Street
7PM-9PM: outside Radio City Music Hall in New York City, Northeast corner of 51st Street at 6th Avenue

H&M "Fashion Star" Celebration

Left to Right: Lisa Hunter, Ronnie Escalante, Nikki Poulos, Orly Shani, Kara Laricks, Luciana Scarabello, Sarah Parrott and Nzimiro Oput

Last Tuesday, April 24th, celebrities, socials and chic New York shoppers gathered at the H&M 5th Avenue Flagship store to celebrate the success of NBC's "Fashion Star". The event was hosted by "Fashion Star" mentors, Nicole Richie and John Varvatos, with DJ Mia Moretti spinning beats all night long.

Among the attendees were the shows buyers, including H&M's Nicole Christie as well as select designers from the show. Guests were able to shop the winning designs, from the Monday episode the night before, and get 25% off their purchases while enjoying hors d'oeuvres and signature cocktails.

Left to right: Nicole Christie, Nicole Richie and John Varvatos

Left: Orly Shaini / Right: Caprice Willard

All above photos by Dimitrios Kambouris/WireImage for H&M

I met with two of my favorite "Fashion Star" designers - Kara Laricks and Ronnie Escalante

Shopping and chatting it up with Gossip Girl Costume Designer Eric Daman

- Kim Weling

Botkier Sample Sale