On June 26th, Tonymoly celebrated their 1st year anniversary with a new flagship store opening in the heart of Korea Town at 35 W 32nd Street in NYC. This location was previously shared between Koryo bookstore and The Face Shop. Currently you'll find bookstore items on the other side of the store and Shine 32 (Kpop accessories and jewelry) on the second floor.
There's a brow lounge as soon as you walk in, plus tons of promotion items. Towards the back of the store, you'll find a wall of Tonymoly's top 8 products, tons of mask sheets, including red wine, avocado, aloe and seaweed, and makeup and hair stations.
As I walked around there were so many items in fun, cute packaging that immediately got my attention, like the Fruit Princess Gloss, Kiss Kiss Lovely Lip Patch, Apple Hand Cream, Pocket Bunny Sleek Mist, Gold Black Sugar Mask and Latte Art Strawberry and Cappuccino Cream-In Scrubs.
The store may be narrow for a flagship, but jam-packed with makeup and skin care galore, Tonymoly style. I'll definitely be back to shop some of the necklaces ($18-$28 range) upstairs, which are perfect for layering and also make great gifts.
- Kim Weling