Saturday, April 5, 2014

Brazilian Blowout Treatments and Açai Aftercare Products


Brazilian Blowout recently held an event at Calypso St. Barth SoHo to introduce their newest product launches: Açai Anti-Frizz Shampoo ($34) and Conditioner ($36), Açai Deep Conditioning Masque ($40) and Açai Daily Smoothing Serum ($38). Brazilian Blowout's key stylist, Tyler True walked us through both the Brazilian Blowout Professional Smoothing Treatment and Split End Repair Treatment

The Brazilian Blowout Original Smoothing Treatment eliminates frizz, imparts smoothness and radiant shine, while improving hair health. It is the perfect treatment to combat summer heat and humidity. The color-safe treatment is used on curly, coarse, frizzy and wavy hair. The treatment process takes 90 minutes, with no post-treatment down time (you can immediately style, clip and wash your hair that same day), and lasts 10-12 weeks. The treatment is performed by Brazilian Blowout certified stylists  in fine salons nationwide, with costs varying by salon location and hair type. 

 The Brazilian Blowout Split End Repair Treatment, newly launched as an add-on to all salon services, repairs, strengthens, seals and protects ends! It utilizes a proprietary Thermo-Marine Bonding System™ and fills in and binds broken hair fibers together, instantly mending split ends and allows your hair to grow longer. This treatment prevents future breakage by protecting ends against heat styling, hot tools, and environmental stresses. The entire process takes only 10 minutes, with results lasting up to four weeks with and no post-treatment downtime. This treatment is safe for all hair types and is approximately $20-30 and up, with costs varying by salon location. 

The Brazilian Blowout Açai shampoo, conditioner, masque and serum are core aftercare products specially formulated to extend the life of the Brazilian Blowout Smoothing Treatment, and provide similar smoothing results if you haven't had the treatment. These core products contain the same Brazilian Super-Nutrient Complex™ found in the smoothing treatment and split end repair treatment, smoothes and promotes shine, are color-safe, and have UVA/UVB protection. These aftercare products are sold exclusively in fine salons nationwide. 

The Açai Anti-Frizz Shampoo and Conditioner is humidity resistant and 100% sulfate free, and along with the Açai Deep Conditioning Masque, infuses and locks in moisture and smooths and strengthens hair. The masque is a creamy, rich, intense conditioning masque and reconstructor, while the Açai Daily Smoothing Serum acts as a leave-in styling protectant and eliminates frizz. 

Calypso St. Barth was the perfect place to host the Brazilian Blowout event, as the spring/summer collection really inspired us to think about getaway destinations and shop for travel essentials. 

- Kim Weling

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