One of my main hair concerns when I curl my hair is getting my hair to stay styled all day. Living Proof answered my styling problems by launching Prime Style Extender in September. Prime Style Extender, powered by Living Proof's "miracle molecule," OFPMA, protects and extends the life of your style twice as long. It weightlessly perfects strands, smoothing and correcting hair texture while blocking humidity. Prime detangles, corrects cuticle texture and can be worn alone or layered under your favorite styler.
Prime is easy to use - you just apply on clean, damp hair, coating from roots to ends and comb through and style. Prime Style Extender ($20) is available at sephora.com.
- Kim Weling